High consumer interest in 4DX cinema indicates that the format will not simply be a gimmick but could potentially become a genuine staple of the industry.
Albany, NY -- (SBWIRE) -- 01/10/2018 -- A new study revealing the current market scenario of cinemas in U.K., has been broadcasted to the wide repository of Market Research Hub (MRH). The research study is titled as "Cinemas - UK - November 2017", and offers comprehensive analysis and forecast on the future direction of this market. A profiling of key companies operating in this sector is also offered to readers. According to this study, 2017 is a strong year for U.K. cinema. It has been also analyzed that admissions have fallen slightly in 2016 but box office still hits its record high.
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The research provides 360-degree view of the cinemas market in the UK by examining market dynamics, analyzing trends and understanding consumer attitudes towards cinema specifically in the UK. The report begins with hotel market overview and executive summary sharing key details with market-related data such as issues and insights, market size and forecast value and volume until the end of 2022, market segmentation, and market competitiveness. In addition, the report also offers a detailed competitive landscape, highlighting the launch activity and innovation; advertising and marketing activity of some of the leading players in the region. The financial analysis and company strategy of the players has been discussed in detail in the report.
Moving further, the consumer analysis section highlights details on cinema visiting, ticket booking method, genre of film, cinema behavior and interest in 4DX. The research finds that high consumer interest in 4DX cinema indicates that the format will not simply be a gimmick but could potentially become a genuine staple of the industry. Apart from that, extending the scope and appeal of the format will rest on using it to different degrees for different genres, with some films only having a subtle sprinkling of 4DX features.
As per the consumer perspective, two in three people visited a cinema in the last year. Also, advent of online booking has benefitted the market growth. In the present time, advance booking trend is growing as more people book on mobile devices. For most of the consumers, action is the most viewed film genre. Another major fact identified in the cinemas market is the Home cinema. It does pose a threat to the market. Others include two in three 16-34s are interested in VR films and high interest in watching 4DX screenings.
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Among several key players, Cineworld has the highest number of UK screens and it expands 4DX offering across the UK. In 2016, Star Wars tops the list once again. Major launch activity and innovation include that AMC completes acquisition of Odeon and UCI; Odeon launches its first luxury cinema in Europe and Curzon introduces its own subscription streaming service. Cameron aiming to offer Avatar 2 in glasses-free 3D in 2020, and Max Factor partners with boutique UK cinemas. Also, advertising spend has been increased by 5.8%.
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