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U.K. Market Overview of Cough, Cold, Flu and Allergy Remedies - May 2017

Modern lifestyles are continuing to take their toll on consumer health. A need to power through at work not only increases the demand for products that can alleviate the symptoms of coughs and colds, but also helps spread those coughs and colds through the workplace.


Albany, NY -- (SBWIRE) -- 05/25/2017 -- It is important to note that cough, cold and flu are caused by various factors, and if left untreated may affect the respiratory tract. To further elaborate this segment, Market Research Hub (MRH) has recently added a report titled as "Cough, Cold, Flu and Allergy Remedies- U.K. - May 2017" to its vast database of research reports. This research study focuses on the cough, cold, flu, and allergy remedies concerned with the UK market, with detailed descriptive awareness to young adults so they seek out the correct treatment for the respective needs.

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Cold and flu are caused by different viruses but allergies are not virus borne, instead, it is a medical problem related to the body's immune system that reacts towards an allergen. These problems individually may further introduce different problems in the patient's body if left untreated for long, so a remedy is always advisable. Firstly, the report covers the detailed overview of cough, cold, flu and allergy remedies, products covered & excluded and the category which benefit from the provided healthy growth. The research has also analyzed best and worst case forecast of the U.K's value sales of the cough, cold and flu relief, medicated confectionery, and allergy remedies for the time period during 2011-21. The report also highlights the issues and insights of the market, the market growth factors, market size & forecast and finally market segmentation of cough, cold, flu & allergy remedy done for the year 2015 and 2016.

In the next section, the market drivers are elaborated and detailed that include the aging population, Flu jab extension, unemployment, dietary boost, and the allergies that are continuously on the rise. The market share of the main companies is also studied and provided in the research study which shows Lemsip retains market for cold and flu remedies, Night Nurse and Day & Night Nurse outperform the broader market, Covonia extends market share of cough liquids, Strepsils still a go-to for medicated confectionery, Jakemans benefiting from a distinctive positioning, and lack of strong players in allergy remedies benefits own-label.

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In the concluding section, the research provides details regarding the launch activity and innovation on the remedy market. Some of the activities and innovations discussed in the report are; Own-label brings innovation back (that shows the new product development in the cough, cold, flu, and allergy remedies market), Market lacks an NPD leader, along with Drug-driving laws which could affect NPD (New Project Development). The advertising and marketing activity is also included in the report that describes the investment, out-of-season approach, and the ad campaigns by GSK, Sudafed, and Nielson. This report ends with the barriers and behaviors towards the cold & flu remedies followed by experience, treatment, behavior & attitude towards allergies and its remedies.

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