Meat-free brands should be more vocal about exactly why they are a good choice in terms of animal ethics and the environment, as well as emphasising their nutritional credentials. These messages can make consumers feel holistically virtuous in their choice, helping to build a feel-good factor.
Albany, NY -- (SBWIRE) -- 07/05/2017 -- The U.K. market is displaying scope for meat-free food brands based on various driving forces, and is further anticipated to grow as a result of its nutritional credentials. Analyzing the scope, Market Research Hub (MRH) has recently added a report titled as "U.K. Meat-free Foods - May 2017" to its vast report repository. The intelligent study is a comprehensive analysis of the meat-free foods market in the U.K. for the current as well as forecasted period till 2021.
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The analyzed report initiates with the market general overview and the products covered in the study. Moreover, the market is evaluated for varying factors including; the perceived dangers of eating too much meat, the plant proteins which are seen in a positive light, the various measures taken by different companies to boost vegetable consumption, own-label that is dominating meat-free food but is also declining, protein that is more emphasized in meat-free zone, the launch by various freebies and the ad-spend on meat-free has doubled during 2012-16 showing the online access of meat-free products by the U.K. population. The consumers of the meat-free foods market are also depicted by analyzing various scenarios, and lastly the various issues & insights of the market are briefed for the benefit of the users.
In the next section, the market is detailed coupled with its size, forecast, segments and the various drivers. The various market segments of meat-free foods as featured in the report are chilled and frozen. The market drivers as discussed in the report, which are health concerns, foodservice that embraces vegetarianism and veganism, store redesigns, growing concerns around antibiotics in meat, tax on meat by UN panel and the consumer cutbacks on meat due to tighten income has benefitted the market a lot.
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Lastly, the companies and brands of the U.K. meat-free foods market are emphasized that includes Quorn, Linda McCartney, and Flexitarian along with their measures and innovations for the market growth. It also emphasizes on the market share and various launch activity & innovations of the meat-free foods market. The various innovations and launch activity featured are hike in vegan launches, exciting flavours in meat-free, big NPD push and other. Finally, the focus is set on the advertising & marketing campaigns, and analysis of the consumer by various scenarios and meat eating habits. Concluding the research, the reasons for meat reduction & avoidance, usage, attitude and qualities associated with the meat-free food are illustrated in a precise manner.
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