New York, NY -- (SBWIRE) -- 12/01/2017 -- SUMMARY
"Mobile & Tablet Retailing in the UK 2017" report offers comprehensive insight and analysis of the UK mobile and tablet markets, the main trends and hot issues, best in class retailers, and consumer shopping behaviour. It also provides forecasts to 2022 across key retail sectors.
Expenditure via the mobile channel is set to grow by 112.0%, overtaking the tablet market over the next five years, and accounting for 23.8% of all online expenditure by 2022. The growing investment in mobile developments along with the increasing use of social media and familiarity with mobile payments will aid mobile expenditure growth.
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Mobile revenue to rocket as it overtakes tablet
Shopper behaviour has shifted over the last five years and mobiles are now relied on as the go-to information source for everything from shopping to banking to checking the weather forecast and train schedules. This seismic change in habits has been supported by significant enhancements to mobiles, e.g. larger screens, and this has led retail revenue from mobiles to increase sharply. By 2022, spend via mobile is forecast to account for 23.8% of all online expenditure, up from 15.1% in 2017.
Despite tablet device sales soaring when they initially launched (the first iPad was released in April 2010), demand is diminishing as consumers choose to use their mobile over their tablet. Subsequently, growth in retail spend from tablet devices is forecast to rise at only a marginally higher rate than the well established desktop channel with the former expected to increase by 27.2% to 2022 and the latter by 19.7%. In contrast, mobile spend is set to soar by 112.5% from 2017 to 2022 as retailers improve their shopping platforms and the ease of purchasing on the device that is always to hand, attracts consumers.
Clothing & footwear will account for 42.0% of all mobile spend by 2022, boosted by rapidly growing retailers such as ASOS and boohoo.com which target the younger consumer who is more willing to purchase on a mobile device (as shown below). Fast fashion online pureplays such as these are already seeing high penetration from mobile at around 70% of all traffic.
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