A focus on reinvigorating interest in mouthwashing through new usage propositions could benefit the overall category, whilst the continued alignment of oral care with beauty can boost interest.
Albany, NY -- (SBWIRE) -- 08/16/2017 -- In recent years, several initiatives are being undertaken by big players in order to spread awareness regarding dental hygiene, which facilitates good oral health. According to the latest study, as the hygiene becoming essential, the oral care category continues to experience some growth in the face of price promotions. To elaborate further details on current market scenario in the United Kingdom, a study titled "U.K. Oral Care - July 2017" has been broadcasted to the wide repository of Market Research Hub (MRH). The report covers the U.K. consumer market for oral hygiene products, including products in the categories, including toothbrushes, mouthwash, toothpaste, denture products and dental accessories/ancillaries.
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This report starts by defining the market overview covering market segmentation, major dynamics and estimated market size and forecast. It depicts the estimated size of the oral care market in U.K. from 2012 to 2022. According to the study findings, oral care is expected to remain dynamic over the forecast period, due to the ongoing premiumisation trend, evolution of whitening products and consumers trading up to power toothbrushes. Also, market leader Oral-B continues to perform well in tooth brushing. For the better understanding, UK retail value sales of oral care products and best, as well as worst-case forecast, are also included in the report.
Moreover, the report has been analyzed on the basis of market segmentation which categorized by different types of oral care products, by outlet type and by retail channels. This section analyzes value sales of products and finds that sales of mouthwash continue to struggle. Also, regularity of tooth brushing keeps category value afloat, finds study. However, a fall in oral care routines is undermining true growth prospective, with mouthwash falling from favor. A focus on reinvigorating interest in mouth washing through new usage propositions could benefit the overall category, whilst the continued alignment of oral care with beauty can boost interest and spend amongst a younger, more appearance-focused audience.
One of the major driving factors for the U.K. market is a burgeoning geriatric population who have generated substantial demand for oral care offerings. Another noteworthy driver is the rising awareness about the importance of keeping the mouth and teeth clean and healthy; and about the services of different dental care providers.
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Moving further, to present a detailed assessment of the competition prevailing in the oral care market, the report profiles companies along with their recent launch activity and innovation, market share, advertising and marketing activity. In terms of market share, TePe replaces Oral-B as leading dental accessories brand. Also, the report further adds that adspend for electric toothbrushes rises, Colgate adjusts its advertising approach, and Oral-B and Listerine have strong positive perceptions in the market.
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