Sports nutrition continues to enjoy growth thanks to it having attracted a more diverse user group; however, the category is facing intensifying competition from mainstream foods embracing a high-protein proposition.
Albany, NY -- (SBWIRE) -- 08/07/2017 -- Sports nutrition is attracting more and more diverse user groups which is seen as the main driving force for the sector's continued growth. However, it is facing significant competition from mainstream food items that can only be dealt with better sports nutrition products made with all-natural ingredients, and those without sugar. To further discuss the attitude of the U.K. people towards the market, Market Research Hub (MRH) has recently added a study titled as "U.K. Attitudes towards Sports Nutrition- June 2017" to its vast report repository.
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The report initiates with the executive summary of the sports nutrition market in U.K. It depicts that the mainstream channel's growth has slowed down markedly in 2016, specialist channels are dominating the market, ageing population are posing challenges, tighter budgets could hamper growth in sports nutrition and sports nutrition brands are struggling in mainstream grocery. Further, the consumers are analyzed in the study that shows various facets of the sports nutrition consumer attitude in U.K. According to the analysis, 27% of adults use sports nutrition products, three in ten use high-protein products, checking credentials of online authors are deemed important, and the popularity of balanced diets could curb protein appeal.
It further presents the issues and insights of the sports nutrition market and show the facts & various implications, such as drawing attention to experts can build trust for brands and ingredient scrutiny highlights are needed for transparency in sports nutrition. Moving further, the market, market size, and market drivers are featured in the report along with the companies & brands relying upon the market and their market share analysis via competitive scenario. The market share by the various companies show that Grenade is snapped up by Lion Capital, ABF enters sports nutrition with two acquisitions, the Hut Group continues to grow UK sales and Dunns' River nourishment remains on top.
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The last section of the report focuses on the launch activity and innovations for the market growth and development. As per the research, the activities & innovation targeted in the report are; high-protein launches, surge in high-protein dairy launches, snacks continue to attract high-protein NPD, Warburtons brings high protein to the mainstream bakery market, MaxiNutrition unveils new "strong not skinny" women's range, protein bars are attracting NPD, Mars expands protein offering and Kids' range launched by Myprotein.
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