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Ultriva Discusses Omnichannel and Retail Supply Chain Optimization


Cupertino, CA -- (SBWIRE) -- 08/06/2014 -- Ultriva founder and CEO, Narayan Laksham, discussed omnichannel within the retail supply chain in the current company blog. According to Laksham omnichannel has become the buzzword of the moment for retail supply chains.

When Ultriva was at the Netsuite SuiteWorld convention in May this year, NetSuite rolled out seamless omnichannel software, with frequent suggestions and hints that if without such technology adoption in the business model, competitors would soar past the laggards.

Recently, four hundred retail CEOs were surveyed by PwC, for a study commissioned by JDA Software. The survey is titled “Retail’s New Imperative: Supply Chain Optimization as a Growth Strategy.” The study revealed a large number of these retail CEOs reporting that their supply chains were not optimized to support the new omnichannel.

This retail report made headlines in the supply chain blogosphere for the number of companies not optimized for online shopping. Eighty-three percent of CEOs believe thei r supply chains are not optimized to meet omnichannel demands. Further analysis of the CEO remarks said that plans for growing revenue included expansion into new markets, opening more stores, and growth through mergers and acquisitions. This traditional, way of thinking suggests that these CEOs fail to put omnichannel in the future strategy putting the long-term health of their business enterprise in peril, echoing NetSuite’s sentiments.

The percentage of respondents who believed their supply chain was optimized for omnichannel improved among the top 250 companies. Those larger organizations, geared for multi-faceted retailing to the end-user customer have already made changes to the supply chain; they are active, reactive, and reaping the benefits.

To read the entire blog, go to: http://web.ultriva.com/ultriva-blog/bid/102536/Omnichannel-and-Supply-Chain-Optimization.

About Ultriva
Ultriva’s (http://www.ultriva.com) cloud-based platform leverages and seamlessly integrates with leading ERP and MRP systems, to deliver an end to end pull based replenishment solution. Ultriva, based in Cupertino, CA, implements a global demand driven manufacturing model by providing full visibility, scheduling, and sequencing of production of customer orders. Ultriva was named one of the Great Supply Chain Projects of 2014 by Supply & Demand Chain Executive magazine. The company’s global footprint is increasing rapidly with implementations in wide variety of industry sectors and enterprises such as Magellan Aerospace, CareFusion, Emerson, Ingersoll Rand, McKesson, Triumph Group, Regal Beloit, Thermo Fisher and more. Follow Ultriva on Twitter at @Ultriva.

Ultriva, Inc.
Cynthia Leonard
Marketing Executive