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United Arab Emirates Consumer Electronics Report Q1 2015 - New Market Report

Recently published research from Business Monitor International, "United Arab Emirates Consumer Electronics Report Q1 2015", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 01/27/2015 -- The UAE is one of the most attractive markets for consumer electronics products in the Middle East and North Africa largely due to the relatively high spending power of its citizens and the large number of well-paid expatriate workers in the country. These factors, along with population growth and high visitor numbers, will drive domestic demand for high-end and budget devices, although Dubai's trade hub status will remain an important factor in the overall growth of foreign trade in consumer electronics p roducts .

Headline Expenditure Projections

Computer Sales: USD1.8bn in 2014 to USD2.3bn in 2018. The enterprise segment will sustain growth amid changing consumer preferences in favour of more mobile form factors.

AV Sales: USD1.5bn in 2014 to USD2.6bn in 2018. Strong growth in the real estate sector and telecoms operators' convergence services will sustain growth of TV sales.

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Handset Sales: USD580mn in 2014 to USD743mn in 2018. Smartphone demand is rising rapidly, and will be further boosted by the strong take-up of 4G LTE subscriptions.

Key Trends & Developments

UAE mobile operators Etisalat and du have introduced carrier billing services for Windows App stores. The service allows subscribers of both networks to charge their app purchases from the Windows app store directly to their monthly mobile bill or prepaid account using carrier billing. This is the latest move by Microsoft to increase the appeal of Windows-based devices in the UAE amid fierce competition from Apple's iOS and Google's Android. In May 2014, Microsoft allowed OEM partners and white label brands to install the Windows Mobile 8.1 OS on their devices for free.

Sales of ultra high-definition, also termed as 4K, TV sets in the UAE are rising as they get more affordable for consumers. The UAE 4K TV market is led by Asian brands Samsung, LG and Sony. Local distributors expect 4K TV sets to boost their sales, with growth in that segment likely to outpace normal Full...

The United Arab Emirates Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United Arab Emirates.

Business Monitor International (BMI)'s United Arab Emirates Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United Arab Emirates.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for United Arab Emirates to test other views - a key input for successful budgeting and strategic business planning in the Emirati consumer electronics market.

- Target business opportunities and risks in United Arab Emirates through our reviews of latest industry trends and major deals, projects and investments.

- Exploit the latest competitive intelligence with company SWOT analyses.


BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

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