Lewes, DE -- (SBWIRE) -- 10/08/2015 -- Our core outlook for the US consumer electronics market remains in place in Q415, but we did make a minor upgrade to the smartphone growth forecast this quarter, with slightly higher volumes now envisaged for 2017-2019. This revision has only strengthened our view that the US consumer electronics market will remain the global leader in terms of market size and adoption of the latest technology 2015-2019. High device penetration rates, strong demand for the latest devices and short replacement cycles makes the US the most market lucrative for vendors - but high penetration also results in diminished growth opportunities in some of the key markets such as tablets and smartphones - particularly when compared to emerging markets.. Furthermore, over the medium term we believe questions still remain about the sustainability of consumption in the absence of strong wage growth and the fact most sales will be upgrades rather than new consumers.

Headline Expenditure Projections
Computer Hardware Sales: USD195.3bn in 2014 to USD200.4bn in 2015, +2.6% in US dollar terms. Tablet volumes continue to be squeezed by a diminished pool of first-time buyers and lengthening replacement cycles.

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Brazilian electronics retailers reported a steep drop off in spending in the first half of 2015, with the PC and AV segments declining sharply even in local currency terms. As a result we made a significant downgrade to the growth outlook for Brazil's consumer electronics market in the Q415 update and now expect a contraction of almost 33% in US dollar terms. The outlook is weak because of recession, real depreciation against the US dollar and device trends such as the fact TV set and PC upgrade demand was brought forward to 2014.

The market will continue to exhibit weak performance in 2016 but we expect recovery from 2017 enabling vendors to tap into significant opportunities such as 4G smartphones as operators expand the reach of networks and promote services, low-cost Android tablets, notebooks, Wi-Fi-enabled and HD TV sets. Over our forecast to 2019 income growth and declining device prices will deepen the consumer electronics market, which is the key driver of growth from 2016 as the real stabilises.

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Hong Kong's consumer electronics market has diminished growth prospects due to the maturity of the market; however, it will continue to be lucrative for vendors due to high incomes and a tech-literate population. Spending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets. Growth was lacklustre in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years. This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could be representative of challenges for vendors in other markets in 2015 and beyond.

Headline Expenditure Projections:
Computer Hardware Sales: USD1.67bn in 2014 to USD1.71bn in 2015, up 2.3%. Stabilisation of the tablet market will ensure it continues to expand, while notebook demand has upside potential depending on the strength of Windows 10 as an upgrade push factor.

For more information on this report, please visit- http://www.marketresearchreports.com/business-monitor-international/hong-kong-consumer-electronics-report-q4-2015

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