Increasing health awareness, healthy lifestyle and rising number of health clubs and fitness centers and changing consumer clusters for nutritional product across the globe are the key growth drivers for the global sports nutrition market.
New York, NY -- (SBWIRE) -- 01/18/2016 -- A report recently published by Persistence Market Research studies the key factors that drive and inhibit the global sports nutrition market. The report, titled "Global Market Study on Sports Nutrition: Asia Pacific to Witness Highest Growth by 2019", indicates that the global sports nutrition market will grow due to increasing healthcare awareness amongst consumers.
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The sports nutrition market includes dietary supplements that an athlete requires for better performance and health. As the number of sporting activities rises in several regions around the world, there is a growing demand for sports nutrition. Over the years, sports nutrition has become an integral part of training regimens for improving strength and stamina of bodybuilders, weight lifters, boxers, cyclists, runners, and swimmers, among others.
The global sports nutrition market is also being propelled by the changing interests of consumers and increasing awareness amongst them pertaining to the benefits of sports nutrition. This trend is also being supported by those who are taking up sports as a recreational activity. A survey conducted by the Swiss Society for Nutrition in 2010 and 2011 stated that about 70% of consumers showed an inclination towards health awareness, while 75% were interested in the composition of food products prior to making a purchase. This survey was commissioned by the Federal Office of Public Health (FOPH) in Switzerland. These findings prove that the eating habits of consumers are set to change in the near future.
Historically, only serious athletes and bodybuilders were regular consumers of sports nutrition due to their intense training regimens. However, as many among the masses are taking up sporting activities for both competitive and recreational purposes, the global sports nutrition market has found a new avenue for growth. This market also has a set of consumers who are looking at sports nutrition through the lens of health dietary supplements, thereby creating a huge demand for sports nutrition products as a quick meal replacement or a healthy snack and refreshment. To cater to a wide range of demand, manufacturers are making products that are both good to taste and high on nutrition.
The global sports nutrition market is making a gradual shift from the North America market to the stabilizing and emerging economies in Europe and Asia Pacific. The demand for sports nutrition products in Asia Pacific is being led by the evolving economies of China and India. Additionally, these regions are witnessing a surge in the establishment of sports nutrition companies that are expected to thrive on upcoming high-profile sporting events. Most of the players in the global sports nutrition companies are working on developing a line of products and flavors that caters to this class of sportsmen.
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Some of the important players studied in the global sports nutrition market are Maxinutrition, Glanbia, Coca-Cola, PepsiCo, and Clif Bar & Company. The chapter on company profiles includes attributes such as financial performance, recent developments, company overview, research and development activities, and investment outlook for the near future.
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