Household penetration of air treatment devices has experienced minimal fluctuation over recent years, showing signs of a stable market.
Albany, NY -- (SBWIRE) -- 02/14/2018 -- The US air treatment market continues to remain stable, as concerns about deteriorating air quality influence buying decisions. Sales of air treatment products continue to remain stable, with air conditioners, space heaters, and humidifiers also witnessing steady sales. These insights are according to a new research report titled "AIR TREATMENT - US - JANUARY 2018" that has been added to the comprehensive repository of Market Research Hub (MRH).
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According to the report, air treatment products continue to be influenced by a wide range of macroeconomic and microeconomic factors. On the macroeconomic front, weakness in new home purchases is stifling demand for air treatment products. In contrast, rising urbanization and incidences of hurricanes and storms are influencing consumers to opt for air treatment products. However, manufacturers have been unable to position air treatment products as health and wellness offerings, and this has translated into limited demand for these products. The report recommends manufacturers to link air treatment products with health and wellness trends to penetrate a wide customer base.
The leading barriers to purchase of air treatment products have been analyzed in detail in the report. Consumer buying behavior and the influencing factors in the broader air conditioning and treatment industry have also been analyzed in detail. According to the report, there has been limited fluctuation in the penetration of air treatment products in US households. An increase in consumer confidence is likely to impact the sales positively in the near future.
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According to the report, effective brand positioning can the key to wider acceptability of air treatment products in the US. Currently, over 50% of adults in the US own an air treatment device, and lack of need remains a key factor for limited sales. Manufacturers need to associate air treatment products with the broader trends of health and wellness to reposition their offerings. In addition to the traditional ATL methods of marketing and advertising, brands need to incorporate online marketing tools, especially email marketing to connect with the target audience. Email marketing can be an important tool for marketers, and the report discusses the prominent email campaigns of some of the leading players and distributors in the market.
Overall, the report is a source of holistic quantitative and qualitative analysis that offers readers unbiased, accurate, and reliable information on the US air treatment market. Stakeholders can feed the insights offered in this report into their product and business strategy and consolidate their position in a segment that is poised to offer numerous lucrative opportunities in the long-term.
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