Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy.
Albany, NY -- (SBWIRE) -- 08/24/2017 -- The Black haircare industry has undergone quite a transformation over the past five years and that should continue heading into the next decade. According to a latest added report on Market Research Hub (MRH), as U.S. Black consumers continue to embrace the natural hair movement, its impact is greatly shaping the U.S. Black hair care market and it will grow at a moderate pace. The latest report is titled as "U.S. Black Haircare Market - August 2017" which covers haircare products that are conveyed specifically for or marketed to Black consumers, as well as general market haircare products that are purchased by Black consumers. The following categories covered in the report include shampoo, conditioner, styling products including hair spray, relaxers and home hair color.
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According to the highlights of the study. The black haircare market is in shifting behavior, as soft sales growth is compressed between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs. the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Research also shows that the natural hair movement comes at a time when image is everything to Blacks, as half (49 percent) of Black consumers agree it's important to always look their best. The first section of the report highlights issues and opportunities present in the market by covering consumer behavior towards hair care products.
Analysts have defined Black haircare consumer groups by attitude, behavior and perceptions. Most Blacks take their haircare prompts from trusted personal sources, but brand messaging spreads awareness among them. Over a third of Black women wear their hair chemically relaxed, others wear protective hairstyles, while College-degreed Blacks prefer natural hairstyles, signals acceptance in the workplace. The weave, extension and wig segment remains popular in the stir of both market and consumer shifts toward natural hair products and away from relaxers. Also, young Black women prefer natural and protective hairstyles.
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Moreover, the research estimates the market size and presents forecasts for the coming years. Forecast period considered in the study include 2017 to 2022. Regimen-focused product lines dominate sales of hair care products, the sales are flat due to opposing categories. Black consumers prefer and expect, haircare products made for their texture, haircare issues, and styling choices. Black women wear natural, but manipulated hair styles, Black men opt for low maintenance. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy. Also, online haircare sales are growing in importance, due to this E-commerce has become an important channel for prestige and emerging brands. It has been analyzed that the market is also anticipated for double-digit growth among black brands which are focused on natural regimen.
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