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Albany, NY -- (SBWIRE) -- 04/21/2014 -- The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
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Figure 1: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18
Population of children younger than 6 expected to grow the most
Hispanic population growth will help the market
Figure 2: Total US retail sales and forecast of children’s personal care products, by segment, at current prices, 2010-15
Figure 3: Share of MULO sales of children’s personal care products, by leading companies, 2013
Children’s oral care products most popular among parents
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