The majority of adults experienced some kind of gastrointestinal problem in the last year, and just over half treated their ailment with an OTC (over-the-counter) medication. This denotes a strong base of digestive health consumers for category players.
Albany, NY -- (SBWIRE) -- 08/25/2017 -- Human health, especially digestive health is quite important in order to keep the body active. The digestive health of the U.S. population has been studied through an intelligent research study added to the vast repository of Market Research Hub (MRH). The report is titled "U.S. Digestive Health Outlook- July 2017", which talks about the gastrointestinal problems as well as medication preferred by the people in the United States. Furthermore, the report also targets the antacid sales during the period 2016-2017, with an aim to educate the readers in a precise manner.
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The research report is a compilation of facts and statistics linked to the digestive health segment in the U.S. This research study starts with the executive summary which comprises of the prime issues and opportunities prevailing in the field of U.S. digestive health. It has been analyzed that, widespread use and population growth offer stability; yet declines in antacid stifle performance. This fact is seen as one of the major issues prevailing in the concerned market. Further, lack of perceived need presents a challenge, along with consumer confusion surrounds proactive care.
Considering the positive side of the U.S. digestive health market, the opportunities are highlighted through refresh market with innovation and educational marketing strategies. Also, the millennials appear as a key group for future market growth. The next section of the report discusses the market condition in a brief manner, which does act beneficial for the investors. Some of the analyzed facts about the digestive health market in the United States are, struggling sales in antacids are reflected in overall market performance, proactive digestive health leading to market implications and impact of age on digestive health issues and treatment.
The following section deals with the market size and forecast considering different factors. It is evaluated that, static market growth might see future gains from proactive remedies. Further, readers can access figures related to total U.S. sales and fan chart forecast of digestive health remedies, at current prices, 2012-22, and total U.S. sales and forecast of digestive health, at current prices, 2012-22. As the report proceeds, the market breakdown is presented which reveals that antacids command the majority of market sales. Also, it is noticed that growth in stomach remedies/antidiarrheals counters declines in antacids.
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The readers can also acquire information related to market factors such as population growth, particularly in adults 25-44, which is seen favorable for the market. Moreover, Hispanics offer an opportunity for category growth is also part of this segment. Further, the key players are highlighted which points out at the growth of small companies as compared to the market leaders. Later, under the ailments and treatment section, the readers can gain data about the OTC remedies and their popularity among U.S. adults.
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