While Hispanics have an arsenal of consumer electronics, smartphones and laptop computers are the must-haves. These devices enable Hispanics to communicate with friends and family, navigate their surroundings, and consume content. In addition to these two devices, Hispanics show higher purchase intent for most consumer electronics when compared to all US consumers.
Albany, NY -- (SBWIRE) -- 06/13/2017 -- The recent times, portray robust growth in the digital trends market while cutting-edge electronic gadgets are being developed every day. Focusing on this useful growth, a new study has been added to the huge online repository of Market Research Hub (MRH), with title ''Digital Trends - Hispanics - US - May 2017''. The report aims to offer a professional study of the most influencing factors such as present market situations, top applications; as well as the in-depth studies on consumers and retailers.
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Currently, the digital trends market is booming due to the demands for technology related services, considering certain prospective groups such as Hispanic millennials. This report begins with the definition of the industry alongside the classifications. In the first section, the executive summary reveals useful data on the core consumer electronics, Hispanics' personal ownership of technology products, their online activities as well as the importance of streaming videos. Alongside, the correspondence analysis, phone usage together with attitudes towards technology are also highlighted. Such knowledge of the target group and the product helps design powerful strategies to build advantageous businesses.
The report further explains deeply about the Hispanic group's approach to technology for the benefit of the reader. In this section, there is the study of the technology attitudinal segments (such as 39 % of tech enthusiast Hispanics). The entire section gauges each parameter based on the parameters, namely characteristics and opportunities. Alongside, the delayed adopters, red flag tech users and tech skeptics are also evaluated. By studying the market factors such as the youth, culture and Hispanic origin, as well as the household income and unemployment rate, the report helps readers design enterprising products.
Another useful facet of this study are the key trends such as the relevance of mobile, video games and the larger role of Spanish-dominant Hispanics. Furthermore, the data on the dominance of the retailers, Apple and Samsung in the Hispanic market, along with the online shopping status of Hispanics are all explained carefully. The consumer evaluation considering smartphones, laptop computers as well as televisions, helps in finding the customers' current needs. By studying the tech ownership, tech purchase intent and internet usage, the reader can take advantage of the latest technology that precisely reflects the present needs.
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In the concluding sections, the report engrosses over the hardware used for online activities, functional data on the internet usage and the benefits of the internet with relation to the level of acculturation. The study does a thorough analysis about the need for top brands to realize the huge potential with regards to Hispanics, in the last section. Thus, the research report organizes the best facts and figures on Hispanics and retailers behavior to lead investors towards greater success.
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