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U.S. Hispanics and Household Products Market Analysis on Consumer Shopping Behavior, Market Size and Trends in 2017

Hispanics expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017.


Albany, NY -- (SBWIRE) -- 08/30/2017 -- The Hispanic population embodies far more than just an extraordinarily fast-growing segment of Americans. Also, the number of Hispanic households has been growing faster than the number of non-Hispanic households. Considering this, Market Research Hub (MRH) has recently announced the inclusion of a new study to its wide portfolio, which is titled as "U.S. Hispanics and Household Products - August 2017". With a prime focus on U.S. market, this report explains Hispanics' approach to cleaning their homes, including their involvement in cleaning chores and their attitudes toward cleaning the house and their cleaning approach, attributes they look for in cleaning products, and attitudes toward cleaning brands.

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This report on Hispanics categorized into four segments based on attitudes toward household products. It has been analyzed that Hispanics lack engagement with household product categories. They are satisfied with the household product brands they use. It has been analyzed that now the time has come when brands need to prove themselves. Considering this, leading brands are focusing on attributes important to Hispanics. As per the U.S. consumers perspective, Less-affluent Hispanics more likely to be reactive when purchasing household products.

Moreover, key factors, opportunities, issues and market perspective while estimating the overall market size are also outlined. Market size covered in the study for the period of 2012 to 2017. As per the current findings, Hispanics expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. At present, the Hispanic market is young. Among surface cleaners, dishwashing detergent and laundry products, laundry detergent category is mature.

The next section of the report highlights four Hispanic attitudinal segments for household products, such as Environmental Loyalist Hispanics (21%), Hispanic Unsatisfied Users (25%), Hispanics Unengaged Users (21%) and Hispanic Unorganized Seekers (32%). These segments are analyzed with their key characteristics and opportunities.

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The report further analyzes the key functional factor of the major categories and shopping behaviors of the Hispanics. For surface cleaners, Hispanics value multi purpose, scent, antibacterial. Additionally, Hispanics are more likely to do dishwashing by hand and Laundry detergent is all about the sense/aroma. Whereas, children influence Hispanics attitudes toward laundry. As functional factors are the foundation in these categories, brands may have to look beyond these attributes for ways to stand out. In addition, the research has studied opportunities present in the market which are ignorance of these functional factors, do not ignore scent or aroma; and children.

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