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U.S. Home Laundry Products Market Outlook, Trends and Opportunities, August 2017

Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas.


Albany, NY -- (SBWIRE) -- 08/28/2017 -- Home laundry products have become a necessity in almost every household in the United States. The effective market presence as well as consumer demand for home laundry products has been carefully studied through a new research report added to the wide database of Market Research Hub (MRH). The report is titled "U.S. - Home Laundry Products Market- August 2017", which discusses the competition among leading brands, along with latest innovations aimed at attracting the U.S. consumers.

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Home laundry products involve detergent, laundry liquid, stain & odor eliminator, fabric softener etc. These goods are needed to maintain the hygiene and life of clothes in a better manner. In the United States, the demand for home laundry products is quite significant due to a particular standard of living among the population which is more sterile. The research study starts with the executive summary which includes a variety of factors. Considering a major issue in the United States home laundry products market, the slow growth of category sales and its struggle to keep pace with inflation plays a crucial part. Also, the unawareness among young adults regarding the benefits of fabric softener is seen as another prominent issue. This section of the report further encloses the different opportunities which should be learnt by the readers. It has been noted that, online sales improve reach for leading retailers and name brands. Moreover, formulas that extend sensory features show promise in the U.S. home laundry products market.

The following section of the report discusses the market size and forecast, with the offering of beneficial facts for the investors. It has been analyzed that, mature laundry category grows gradually amid heavy competition. To justify this, figures offering total US retail sales and forecast of home laundry products, at current prices, 2012-22, and total US retail sales and forecast of home laundry products, at inflation-adjusted prices, 2012-22 are offered for the readers. As the report proceeds, details about the market perspective is also enclosed. Under this factor, it is spotted that spend on laundry slightly outpaces other household categories. Moreover, clothing and fashion trends drive launches of sport detergents.

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The report also talks about the company and brand sales of laundry products in a precise manner. This section offers the sales of home laundry products by company. Also, it is noted that P&G maintains lead as consumers shift to convenient formats. Market factors are also analyzed in this study which are aimed at enlightening the investors. High-efficiency washers comprise larger share of market, decline in share of family households lowers overall spending and new home construction brings more laundry rooms to market, are the prime market factors.

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