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US Millennials Marketing 2014 Global Business

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Albany, NY -- (SBWIRE) -- 04/09/2014 -- Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a ‘Millennial’-just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather than be lumped together and labeled.

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Table of Contents

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

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Executive Summary

Snapshot of Millennials
Figure 1: US population, by generation share, 2014
Income and expenditures
Finances are a significant source of stress for Millennials.
Figure 2: Median household income and average annual expenditures, by all versus Millennials, 2012

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Issues and Insights

Why is it important to understand Millennials?
The issues:
The implications:
How does one reach a moving target?
The issues:
The implications:
How important are emotions or making an emotional connection?
The issues:
The implications:

Trend Applications

Inspire Trend: Mood to Order
Inspire Trend: Locavore
Mintel Futures: East Meets West

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Millennials by the Numbers

Key points
Millennials account for nearly one quarter of the US population
Figure 10: US population, by generation share, 2014
Millennial population is growing
Figure 11: US population, by generation, 2009-19

Innovations and Innovators

Case Foundation/The Millennial Impact Project
Doorsteps.com (acquired by Move, Inc.)
Simple
Figure 24: Simple mobile banking service introduction video
Retail Me Not (retailmenot.com)

Marketing Strategies

Overview
Make online and mobile marketing count
Brick-and-mortar retailers still matter
Marketers try to find the sweet spot

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