MarketResearchReports.Biz

US-Oral Care Market- 2014

New Market Research Report Added in MarketResearchReports.Biz Reports Database:Oral Care - US - May 2014

 
Repost This

Albany, NY -- (SBWIRE) -- 05/27/2014 -- Oral care sales are expected to grow modestly into 2018. However, there are ways for companies and brands to accelerate sales growth, which include influencing consumers to adopt more complex oral care routines, provide better outreach to underserved consumer segments, and grow toothbrush sales.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/oral-care-us-may-2014

Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales and fan chart forecast of oral care products, at current prices, 2008-18
Market factors
Consumers still want to save money despite economic outlook
Many consumers don’t have dental insurance or access to dental services
Segment performance
Figure 2: Total US retail sales and forecast of oral care products, by segment, at current prices, 2010-15
Market players
Figure 3: Share of MULO sales of oral care products, by leading companies, 2013
The consumer
Toothpaste and manual toothbrushes enjoy highest household penetration
Figure 4: Usage of oral care products, November 2012-December 2013
Consumers try to stick with name brands
Figure 5: Brand and private label preferences, February 2014
“Nice to have” product benefits can differentiate products on shelf
A number of consumers not going to the dentist often enough
Figure 6: Attitudes concerning the dentist, February 2014
What we think

To Get Download Full Report with TOC: http://www.marketresearchreports.biz/sample/sample/206048

Issues and Insights

Influence consumers to adopt more complex oral care routines
The issues
The implications
Better outreach to underserved consumer segments
The issues
The implications
Grow toothbrush sales
The issues
The implications

Trend Application

Trend: Non-Standard Society
Trend: Guiding Choice
Trend: Mood to Order

To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/206048

Market Size and Forecast

Key points
Oral care sales are growing modestly
Sales and forecast of oral care products
Figure 7: Total US retail sales and forecast of oral care products, at current prices, 2008-18
Figure 8: Total US retail sales and forecast of oral care products, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US retail sales and fan chart forecast of oral care products, at current prices, 2008-18

Market Drivers

Key points
Consumer confidence is growing, but consumers still look to save
Figure 10: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Median household income continues to decline
Figure 11: Median household income, in inflation-adjusted dollars, 2002-12
Hispanic and Black families present opportunity for the market
Figure 12: Population, by race and Hispanic Origin, 2008-18
Many consumers don’t have dental insurance
Continued awareness of link between general health and oral health

About Marketresearchreports
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact US:
Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States

Toll Free: 866-997-4948
Tel: +1-518-618-1030
E: sales@marketresearchreports.biz