Digital marketing dominates, but don’t skip professional print tools
Washington, NJ -- (SBWIRE) -- 04/16/2018 -- Savvy business owners know the digital marketplace is where they'll find the greatest opportunity for growth. Investing in pay-per-click advertising, search engine optimization, social media and email marketing will generate the most leads in a cost-effective, timely manner. But that doesn't mean print is dead. Print collateral still plays an important role in the sales process and customer relationship management.
KickCharge Creative is a branding and marketing agency for small businesses that specializes in arming home service contractors with distinctive logos and sales tools that disrupt their markets, crush their competition and make their customers feel confident. Businesses that have relied on the NJ web design company for well-branded print collateral, too, have reported increased sales and higher conversion rates.
Direct mail pieces and door hangers can be effective tools for reaching new customers in a company's service area. KickCharge Creative writes and designs these to make strong brands shine, so that they stand out and pique the interest of homeowners who need the contractor's service now or expect they'll need it sometime in the near future. Including a special offer can entice them to try a new company for the first time.
Brochures and pocket folders with informative sell sheets make service technicians' jobs easier. Print collateral empowers them to make sales. For example, a technician visiting someone's home to make a repair can hand the customer a trifold brochure detailing the company's maintenance program. KickCharge clients say more customers sign up for maintenance agreements when they have a branded brochure that presents the options and benefits. Equipping technicians with a leave-behind helps pave the way for long-term relationships with customers; they are more likely to remember the company and call again the next time they need a service.
Print advertisements, sales brochures, stationery and other print media are additional opportunities to ensure consistent branding and messaging in a company's market. KickCharge Creative is an expert in creating tools from vehicle advertising to business cards that help contractors establish a solid, trustworthy reputation and keep their brand top of mind in a competitive marketplace.
Check out the agency's portfolio of print collateral here. To discuss a project, call KickCharge today at 800-836-4666 or contact the company online.
About KickCharge Creative
KickCharge Creative develops powerful brands for companies across the country and helps execute them professionally and consistently. Besides print collateral, KickCharge designs truck wraps and websites, writes original content and manages strategic digital marketing—all with the company's brand as the foundation. The award-winning agency is based in New Jersey. Its work has been featured on the cover of multiple trade publications. Contact KickCharge today to learn more about its services.