London, UK -- (SBWIRE) -- 07/16/2015 -- Moving well into 2015, the importance of appealing to audiences through increasingly innovative methods is all-the-more evident. As technology grows, changes and becomes more interactive, so does the way in which producers and consumers engage. According to popular video hosting company Vidyard, video marketing could be seen of essential importance over the next few years, with 70% of marketers reporting better performance when they used video to sell products or services. This is especially important in the food and drink industry, where presenting the aesthetic quality of goods, really does matter.
In turn, for those involved in catering or hospitality, endorsing food and services through video could be seen as an essential. After all, video not only provides the full visual effect of the product, but can also capture the process through which it is prepared, cooked and assembled. Video marketing is currently popular amongst premium retailers aiming to highlight the effort and creativity in the food production process. It is expected that smaller businesses will also embrace the positive opportunity for video advertising and marketing in food.
About Graham Precey Photography
Graham Precey Photography is a highly experienced food photography service, which also works with video and is a frequent commentator in the industry. With extensive industry knowledge and years of capturing food for successful campaigns, the business was quick to reflect on the recent figures:
"It is evident that video marketing is a significant and effective way to appeal in the food and drink industry." A spokesperson said "Videography is a key part of life, and many marketing agencies request it along with stills of their products to provide that complete package of effective advertising. Yet it can be difficult to produce a quality video yourself, and when it comes to food, quality, of course, matters. If you have a beautiful product, you want the best camera work – whether stills or video – to capture that. In turn, that is why we use renowned equipment and years of experience to deliver a full video and stills service. We welcome any enquires in regards to this, and wish everybody the best in video – it is a stunning way to display food, whether advertising a service, a venue or a dish itself."
PR Contact:
Graham Precey Photography
Studio 4, Sun Studios
30 Warple Way, London W3 0RX
Tel: +44 (0)20 8762 9993
Mob: +44(0)7860 777 151
Email: graham@precey.com