Business owners and marketers who are not incorporating videos into their content marketing strategy are not seeing the fortune that these may bring to their business.
Atlanta, GA -- (SBWIRE) -- 09/02/2014 -- Facts: 62% of Google universal searches include videos. There’s a 50% probability that Big G will rank a video for certain keywords as compared to plain text results. Eighty-nine (89) million people in the US alone are going to watch 1.2 billion videos today. Videos on search engine results page have an overwhelming 41% higher click-through rate over the results that are in plain texts. And in three years time, Cisco foresees that videos will account for 69% of all consumer internet traffic. With all these facts laid out, it is vital for every business to have video campaigns for them to establish their brand, gain online visibility, and leverage their ROI.
With the above figures, video marketing may seem to be exclusive to big brands and fortune 500 companies. In reality, it’s not, though a single video is not enough to compete against millions of videos out there vying to have the traffic you are going after with – there has to be a lot. Small to medium companies can pull off an effective video marketing campaign even with a budget less than the cost of a brand new smartphone but still can have the same promising results as their counterparts. Click here to find out how.
Amongst the video submission platforms, YouTube is the best one to market one’s products or services. Why? According to a report, the video hosting and streaming platform is enjoying a mind blowing 3 billion views a day! It’s the second the world’s second largest search engine next to Google. YouTube is also accumulating a billion of unique visitors, the second most trafficked site with Facebook taking the lead. That being said, the potential reach of videos on YouTube is sky-high and this fits very well for brand building purposes.
Video ranking is reshaping the future of content marketing by outperforming any other means of content marketing. This leads to more than half of the companies across the globe to make use of the medium – a figure that is expected to bloat as more and more people realize the benefits of videos to a business. According to Nielsen, 64% of marketers expect that in the near future, their strategies will be dominated by videos. It’s not so hard to see why.
The secret to every successful video marketing campaign underlies on how creative, engaging, and well optimized the videos’ contents are. YouTube alone has over one billion visitors a month, having videos that are creatively made and are well-optimized. A business can acquire a fraction of this traffic on YouTube alone. How? As mentioned earlier, a single video is not enough – there has to be a lot. Having tons of high quality videos that are optimized and are ranking for the site’s targeted keywords creates a so-called “traffic funnel”, the network of videos captures a portion of YouTube’s traffic and divert it directly to the business/money site.
What more if these videos are also optimized for the search engines and are shared social media sites? Expect the business site to be bombarded with high quality targeted traffic coming from all these sources and will be overflowing with ROI. Watch this video to see how this is done.
In a cutthroat industry and a fast paced world, no one wants to be left behind. Video ranking service by VideoRank.Guru can help you get to the top.
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