Establishing the fact that the convergence of advertising and content translates into a sizeable added value to advertisers while converting these added value to significant revenue for content owners, the world of online video advertising is geared towards a future where users’ video utilization and consumer behavior and preferences would be the best basis for the creation of more strategic and personalized video content materials.
Atlanta, GA -- (SBWIRE) -- 10/27/2014 -- Digital marketers, content owners, advertisers – listen up! There’s a pot of gold translated with the merging of content and advertising.
Interesting statistics about video content marketing:
- According to ReelSEO, in 2014 , marketing agencies spent 83% more on their video advertising campaigns than they did in 2013.
- Based on ReelSEO’s study, 31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year.
- MediaPost reported that 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago.
These statistics prove that consumers are now spending more time with online media content. Gone are the days of traditional media forms. And with the evolution of video content, further increase in digital usage is expected in the next years to come. Given these amazing statistics about video content, the next question is how do we monetize the use of video content?
Remembering the days of video-on-demand, viewer subscriptions, genuine TV experiences...these authentic tactics that have succeeded in the past are now encountering stern competition as online video cultivates into novel level of intricacy. Take the case of YouTube who has been leading the trend of ad-sponsored videos. While YouTube is still considered as the best when it comes to video content marketing and advertising, it is now a fact that viewers are leaning towards more bespoke-content videos, like those being produced by Videorank.guru. The same way that content owners are aiming to capitalize on ad revenues by shifting to data-based metrics to value impressions. This along with the goal to have technology rule out issues concerning fraud, brand security, and brand visibility.
It is a fact that advertisers aim for performance measurement, achievement, customer engagement, and product elevation. In a nutshell, advertisers only want one simple thing – result. Advertisers want a different kind of reinforcement when it comes to marketing, branding, and advertising. They want to sell while engaging their customers. They simply don’t want to sell. They want to sell and build a certain connection with their customers. They want to sell and derive loyal customers out of their brilliant selling points.
Data-driven. This is the direction of online video content. Establishing the fact that the convergence of advertising and content translates into a sizeable added value to advertisers while converting these added value to significant revenue for content owners, the world of online video advertising is geared towards a future where users’ video utilization and consumer behavior and preferences would be the best basis for the creation of more strategic and personalized video content materials.
Undeniably, online content creates an easy funnel for ad actions to be monetized. What more with Videorank.guru’s innovation when it comes to unique video creation strategies, distribution, and software management. Digital marketers, content owners, advertisers - this is something we have to see for ourselves.
About Videorank.guru by Vitarank
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best longtail keywords. They spread the videos out across accounts that its customers own. Yes that’s right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.