Virtual Fitting Room Market - Valuable Growth Prospects and Insights on Future Scenario (2018-2026)

The global virtual fitting room market was valued at US$2,501.8 Mn in 2017. It is anticipated to expand at a CAGR of 22.7% during the forecast period.


Albany, NY -- (SBWIRE) -- 03/24/2019 -- An extensive study offering forecast assessment on Virtual Fitting Room Market has been broadcasted to the mega-repository of Market Research Reports Search Engine (MRRSE). This all-inclusive and holistic research examines Virtual Fitting Room Market in detail, providing an exhaustive analysis of key factors impacting present as well as future growth prospects of the market. In addition, the report provides key statistics on the current state of the industry and other methodical data to understand the market in a precise manner. A sub-category level analysis has been elaborated in the study, by which readers and investors of the report will able to know that where the market stands to gain.

A quickly evolving competitive environment, seismic shift toward advanced shopping, and the continuously changing opinions of highly informed customers are leading to a new perception in the retail industry. Fashion retailers are adopting virtual fitting rooms to drastically enhance the online as well as in-store shopping experience and save shopping time of their customers. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. Right from providing analysis of changing capital investment patterns by retailers on integrating advanced technologies in their stores or implementing new features in their e-commerce websites and apps, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the virtual fitting room market have been broadly analyzed by segmenting it on the basis of end-users, which includes e-commerce and physical store. Physical store is further bifurcated into Apparel, jewelry & watches, eyewear, and others (shoes, cosmetics).

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Based on component, the market has been segmented into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Of these, customized hardware segment has been further segregated into smart mirrors, screen/display, and others (sensors, etc.). Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance.

The above detailed analysis of market size estimates has been provided for the following geographic segments North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, China, India, Japan, GCC, South Africa, and Brazil has been included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – impact of consumer behavior on virtual fitting rooms, analysis of different technologies supporting the growth of the virtual fitting room market, and trend analysis of the retail industry. Macro-economic factors analysis, Porter's five Forces Analysis, technology roadmap, virtual fitting room value chain analysis, market attractiveness analysis, and competition matrix providing matrix of competitive positioning of key players as per select parameters are also analyzed in the report.

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as technology adoption and penetration trends,total number of fashion stores, capital expenditure trends, technology hurdles and outlookwere some of the key parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

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The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with virtual fitting room solution providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include Zugara, Inc., Visualook, Virtusize AB, True Fit Corporation, Total Immersion, Sizebay, Secret Sauce Partners Inc., REACTIVE REALITY GMBH, Metail, Imaginate Technologies, Inc., Fitnect Interactive, Fitle, Fit Analytics, ELSE Corp srl, Dressformer, Coitor IT Tech, and 3D-A-PORTER LTD.

The virtual fitting room market has been segmented as below:

Market Segmentation: Global Virtual Fitting Room Market

By Component





Other Sensors



Mobile Application





 By End-user


Physical Store


Jewelry and Watches


Others (Shoes, Accessories)

In addition, the report provides analysis of the virtual fitting room market with respect to the following geographic segments:

North America

The U.S.


Rest ofNorth America


The U.K.



Rest of Europe

Asia Pacific (APAC)




Rest of Asia Pacific

Middle East & Africa (MEA)


South Africa

Rest ofMEA

South America


Rest ofSouth America

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