Boston, MA -- (SBWIRE) -- 07/21/2014 -- Vitamins and dietary supplements sales in urban centres, such as Sao Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, such as shopping centres and public transportation. As a result, many consumers living in big cities lean towards not eating so well during the week, mainly during lunchtime; therefore many of them end up eating fast food options instead of a well-balanced meal. Therefore, to compensate for this lack of nutrients due to their stressful lives, a large group of consumers use vitamins and dietary supplements compared with consumers that live in the countryside.
Bayer, which led vitamins and dietary supplements throughout the review period, continued to rank first in 2013 with value share of 14%. The company has important brands in multivitamins, such as Supradyn and Natele, and single vitamins with Redoxon, which is the leading brand in vitamin C. Bayer is also investing in paediatrics vitamins, with the introduction of Redoxitos, a chewable version for children of its famous Redoxon brand.
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Vitamins and dietary supplements is predicted to post a value CAGR of 4% in constant 2013 prices during the forecast period. Sales are expected to be driven by growing concern about preventative care, mostly among elderly people and pregnant women. The greatest challenge is the strict regulation from ANVISA, which limits the information allowed to be displayed on packaging about health benefits.
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The Vitamins and Dietary Supplements in Brazil market research report includes:
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Our market research reports answer questions such as:
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Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
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