Boston, MA -- (SBWIRE) -- 10/11/2013 -- Retail value sales of vitamins and dietary supplements declined in Germany in 2012 for the third year in a row, this time by 3% to EUR1.432 billion. Apart from the sheer maturity and saturation of the category, it also continued to be under pressure from other products (especially naturally healthy and fortified/functional products in several packaged food and non-alcoholic beverage categories) and from unfavourable media reports (which increased in number towards the end of the review period).

Euromonitor International's Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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