Boston, MA -- (SBWIRE) -- 07/25/2013 -- Vitamins and dietary supplements in Italy is currently experiencing renewed interest, as the Italian population is paying increasing importance to achieving a general sense of health and wellbeing through a balanced diet and physical activity. Consumers can choose from a wide range of neutraceutical products (food containing specific active ingredients), and they understand that regular consumption of certain vitamins and supplements can be beneficial for their bodies. At present, the customer...

Euromonitor International's Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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