Boston, MA -- (SBWIRE) -- 06/12/2014 -- Vitamins and dietary supplements recorded current retail value growth of 16% in 2013. High and middle-income consumers are increasingly trusting products in this area to complement their diets, prevent them developing certain ailments and give them energy throughout the day.

Competitive Landscape

Bayer led sales in 2013 with a retail value share of 17% and sales of PEN127 million in this category, thanks to the affordable prices and popularity of its Redoxon, Berocca and Supradyn brands. Boehringer Ingelheim Peru SAC ranked second with a value share of 15%, offering the well-known brand Pharmaton.

Industry Prospects

Vitamins and dietary supplements is expected to register a CAGR of 8% at constant 2013 prices over the forecast period. Rising interest in products that provide protection against different diseases will increase sales, particularly those that offer stress relief. In addition, busier lifestyles in urban areas will contribute to an increase in demand for vitamins and dietary supplements among middle and high-income consumers who want to complement their diets.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Peru market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Vitamins and Dietary Supplements in Peru?
- What are the major brands in Peru?
- Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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