Boston, MA -- (SBWIRE) -- 06/12/2014 -- It is very common for the residents of the United Arab Emirates to have poor diets low in nutrients and high in starch and fat, a situation which has led to the emergence of numerous health problems. The United Arab Emirates government and the local media continue to make attempts to draw attention to these issues, taking steps to boost public awareness of the importance of maintaining a healthy diet and of the importance of absorbing the right nutrients. In an effort to meet these requirements, in an easy and quick way, an increasingly high percentage of consumers in the United Arab Emirates prefer to purchase vitamins and dietary supplements rather than to make fundamental changes their diets.
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Bayer AG remained the leading company in vitamins and dietary supplements in the United Arab Emirates during 2013 with a 21% value share, followed by Pfizer Inc with a 10% value share. In third position in 2013 was local company Julphar Gulf Pharmaceuticals with a 9% value share. Bayer's main strength in vitamins and dietary supplements is the very wide range of products and brands it offers spanning nearly all vitamins and dietary supplements categories. Julphar offered an even narrower product portfolio during 2013 and its third position in vitamins and dietary supplements overall in 2013 can be attributed almost exclusively to its very strong presence in vitamin B and vitamin C.
During the forecast period, residents of the United Arab Emirates are expected to slowly begin making changes to their diets in an effort to fight diseases and lead healthier lifestyles. Government information campaigns in this direction coupled with high levels of media attention to these issues are expected to continue having a positive impact on consumer diets during the forecast period. The consumption of vitamins and dietary supplements is expected to record a positive growth in the United Arab Emirates over the forecast period as the majority of people living the country will seek to improve their daily nutrient intake through their dietary choices.
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