Content marketing would be more challenging this year as content marketers are obliged to scrutinize every situation and be accustomed with the current technologies at a faster phase. To stay ahead of the game, content marketers and business stakeholders alike should prepare for the serious transformation in content marketing this year.
Garvette, AR -- (SBWIRE) -- 07/14/2016 -- Vitarank.com, the best provider of unique, relevant, and handwritten content that gets websites ranking, announces the top content marketing trends in 2016.
The revived fame of content marketing as an effective online marketing stratagem the past few years has paved way for online businesses to yield successful ROI. This is via producing volume of quality content that eventually help them align diversity and connect with their market from multiple channels. Content marketing would be more challenging this year as content marketers are obliged to scrutinize every situation and be accustomed with the current technologies at a faster phase. To stay ahead of the game, content marketers and business stakeholders alike should prepare for the serious transformation in content marketing this year.
Collective Content Paves Way for Content Marketing to be in the Hands of the Users
What could be more easier than to get the voice of the public than to conduct a comprehensive survey that would take all important information from thousands to millions of patronizers (and even non-patronizers) to exemplify a broader picture. This year, multifarious software should be able to gather all pertinent information from a number of social profiles and put them together in articulating a story. A perfect example is the Twitter's Project Lightning facet that is able to collate all sorts of content such as videos, images, and text posts from users to weave stories and individual features on special events and news the same time that they happen. While this may terrorize the reach of content marketing in the aspect of news reporting, the project would surely be a hopeful alternative break for publication.
Automated Algorithms – A Threat to Content Writers?
While Vitarank believes that nothing would still beat unique, relevant, and handwritten content, algorithms are seen to threaten the content created by the human hand given how sophisticated the tools being innovated everyday are.
Digital Assistants Providing On the Spot Answers Are a Big Thing
Google's Knowledge Graph ad on the spot answers will demand a move in the direction of long-form content. The said Knowledge Graph has been truly remarkable especially during the past few years with bulk of long-tail search queries appearing in search engines making it easier for users to get answers to their questions more easily. Famous digital assistants like Siri and the like are trying to mimic the same capability. The said capability is eradicating the need for users to go to the intended websites to see the result of their web search, thus decreasing the traffic to the conventional web pages. This entails the ebbing of traffic to the usual web pages which means content marketers need to find a new sanctuary in more complex and intricate topics.
Publishing Content via Social Media
It was observed that text content being published on Facebook are actually getting more hits and traffic than the those being posted on the traditional websites. With it being known as "Instant Articles", the new trend when it comes to publishing content is via posting it in social media sites (more preferably in Facebook) first and then link it to the official web page for better traffic.
Visual Content Will Be More Famous
With internet speed connections continuously improving, visual content would continue to dominate giving audience more capacity to access videos and images on the spot wherever they are. Users are expected to clamor for more instant forms of communication, thus images and videos would be more preferred over merely written content.
Tailored Content Vis-à-vis Virtual Reality Gadgets
The introduction of virtual reality headsets like the Oculus Rift has changed the way content is being assimilated by users. The need for user prompts are expected to be in demand, thus the need for more tailored content to be produced.
Expect that the competition in content marketing would be stiffer. With the continuously advancing technologies and more sophisticated algorithms, businesses are expected to invest better in content marketing (at cheaper prices). This spells having a saturated market with only the best expected to standout. So take note that as the time advances and as more tools are innovated, having quality content would still stand out.
With all these trends in content marketing this year, how can a brand or identity stand out? If enjoying this ride is your goal (while generating more returns), your best ally is Vitarank. Not only do we provide the best SEO services, we are sure to provide you with the best among the best quality, unique, original, and handwritten content!
Vitarank has developed cutting edge SEO campaigns and providing results in highly competitive markets since 2009. With over 5,000 keywords ranked on page 1 of Google since its inception, Vitarank has been providing predictably positive results through the toughest and most competitive search engine landscapes in history.
With customers ranging from fortune 1000's, publishers, webmasters and super affiliates to large agencies who put their name on Vitarank's brand, customer satisfaction and on time results are Vitarank's only concern. Their on-time delivery guarantee ensures that its clients can hit deadlines and excel without micromanaging their SEO campaigns no matter what the company's size or volume of orders
PR and Marketing @Vitarank