Increased topical demand for talk radio content and host education lead to increased live and on demand listenership on 6 channels of originally programmed talk radio.
Tempe, AZ -- (SBWIRE) -- 03/05/2014 -- VoiceAmerica, the leader in Internet Talk Radio programming, today announced a nearly 40% increase in traffic delivered by referral from Twitter. Increased response from social media reinforces the strength VoiceAmerica’s symbiotic content distribution strategy.
“As more users begin to use the syntax of the semantic web that match up with our ever expanding programming calendar it’s inevitable that Twitter and Talk Radio intersect in a positive way for the radio consumer,” stated Jeff Spenard.
Twitter referrals to VoiceAmerica talk radio programming increased by 36.91% in February 2014 compared to the previous period in January 2014. New Visits accounted for 73.59% of Twitter referrals and increase of 26.79% over the previous period.
“According to a study by Nielsen 38 million people tweeted about TV shows in 2013. We’re seeing a similar growth pattern with Tweeting regarding live and on demand talk radio content,” commented Spenard. “That combined with an increase in our mobile listening patterns is helping to drive more referrals from Twitter to our networks.”
According to Twitter’s Fourth Quarter 2013 Operational Highlights Twitters Average Monthly Active Users (MAUs) were 241 million as of December, 31, 2013, an increase of 30% year-over-year, while their Mobile MAUs reached 184 million in the fourth quarter of 2013, an increase of 37% year-over-year, representing 76% of total MAUs.
Listeners can download the current versions of the VoiceAmerica Talk Radio App at:
Google Play: https://play.google.com/store/apps/details?id=com.airkast.VA_MASTER&hl=en
About VoiceAmerica/World Talk Radio LLC
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (http://www.voiceamerica.com) as well as live and on-demand video content on VoiceAmerica.TV (http://www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to six niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ , Empowerment, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, and VoiceAmerica™ Kids Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. VoiceAmerica™ /World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 14 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, VoiceAmerica™ /World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.