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"Watches in Turkey" Now Available at Fast Market Research

Fast Market Research recommends "Watches in Turkey" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 11/07/2014 -- Turkish consumers are increasingly choosing to own a range of different watches so that they have one to use on every possible different occasion, including sport, business and casual. Consumers are thus replacing their watches more regularly as fashion trends change and this benefited sales of watches during 2013 and the first half of 2014. Sales of watches continue to benefit from their successful promotion as popular fashion accessories. Current value sales of watches increased by 9% in 2014, rising to TRY2.2 billion, a stronger rate of growth than during 2013.

Competitive Landscape

During 2013, watches in Turkey continued to be dominated by global producers, mostly distributed by local companies. Casio, Swatch and Seiko were the leading brands in watches in 2013 with 6% of total value sales between them. The leading positions of these brands can be mainly attributed to their dominant positions in quartz analogue watches.

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Industry Prospects

Watches in Turkey is expected to maintain strong growth rates during the forecast period due to various new product launches and rising purchasing power among Turkish consumers. Quartz analogue watches is expected to outperform other watches categories during the forecast period, increasing in value at a CAGR of 5% in constant 2014 terms due to the added convenience, modern designs and greater accuracy in comparison with digital watches and their more economical prices in comparison to mechanical watches.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Turkey market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How do sales of mechanical, quartz analogue and quartz digital watches compare in Turkey?
- Which format of watch underpins most sales: casual, formal or sports?
- Which retail channel is showing the most future promise?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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