Poughkeepsie, NY -- (SBWIRE) -- 09/14/2015 -- App marketing is the new black when it comes to promoting mobile apps to the target market. It became predominantly a must-execute marketing campaign nowadays for the reason that most of the consumers today are mobile users. In addition to this, installing and using mobile apps have made the lives of people more convenient, given the fact that the information or processing methods they need in their daily life can be reached and used in just a few taps of the finger. However, what hinders mobile developers and marketers to have their mobile apps be the next Snapchat is that they were not able to weave a good app marketing that could give them online visibility and sure conversion.

Waypedia, one of the leaders in app marketing that helps mobile app marketers increase their rankings both in Google Play and iTunes, strongly believes that what drags mobile app marketers down with the way they promote it are the following reasons;

1 – Treating the mobile experience the same as the desktop experience.

2 – Developing an app without a solid marketing plan for it.

3 – Turning a mobile website into an app

4 – Failure to give value to the app that will encourage regular usage of the app.

5 – Neglecting the customer base of the app.

These are some of the prevailing mistakes that hinder mobile apps to flourish for a longer period of time in the dynamic market of mobile apps. According to Waypedia, there's a big difference between mobile experience and desktop experience as the first should be something that could provide users newer opportunities, much advanced concepts and more convenience than they ever had in using their desktop. Keep in mind that the reason people download apps is that they want to take things with them anywhere, anytime, so it's the mobile app developers' responsibility to upgrade the benefits of using the mobile apps into the next level.

Secondly, when developing an app, marketers should have a clear plan as to how they will be able to promote and market it to the consumers. Waypedia offers ways on how to successfully target the market and encourage them to install the mobile app by narrowing down the number of targets, tweak amount of downloads and days of trial, and have the marketing be in worldwide or selective campaign. However, focusing on one platform rather than building a mobile and a native app would be much helpful to marketers. That is because consumers are more concern on their mobile user experience rather than the complexities of the development process of the app.

Aside from this, giving people reasons to use the mobile app more often should be the prime concern of mobile app developers and marketers because this will set them aside from many mobile apps who are struggling to retain the customers' attention and have continuous engagement with them, which in turn could result to more conversion. And lastly, allowing a two-way communication between the mobile users and the developers through ratings and feedback submission could help build a stronger relationship because it only means that companies are concern with their customers that they are ready to listen for whatever the suggestions or comments the customer will give to further enhance the mobile app.

Consequently, app marketing relies on how mobile app developers and marketers will address the obstacles that hinder them from reaching the pinnacle of success in marketing their mobile apps to consumers.

To know more on how to get ranked and be noticed in Google Play and iTunes, visit http://www.waypedia.com today.

About Waypedia
Waypedia.com is the most trusted mobile advertising company that delivers quality App promotion and advertising that does not require SDK integration in a very low cost. They can help you increase the rank of your mobile apps in Google Play and iTunes in days. Also, they offer FREE analysis that will help you find out how to beat your competition in app stores.

Contact:
Dimitry Vital
PR and Marketing @ Waypedia
Telephone: 845-257-1124
Website: https://www.waypedia.com