New York City, NY -- (SBWIRE) -- 07/14/2017 -- Firewalls have significantly improved the overall security posture of organizations since they first came on the scene back in the late 1980s. Like everything else firewalls have also evolved. Currently, the real challenge of providing web services in any form is securing them against threats.

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A web application firewall (WAF) is a firewall for HTTP applications that monitors, filters or blocks data packets as they travel to and from a web application. WAF helps in providing protection against zero-day exploits providing a layered piece of security architecture and possess the ability to import the scan findings, and automatically virtually patch the application for immediate protection.

WAF generally helps in stopping data leakage. The market of WAF is now expanding with the emergence of cloud-based WAF solutions, which is replacing the traditional on-premises appliances. Cloud-based WAFs offer a cost-effective alternative for smaller businesses that cannot afford a costly and long-term physical WAF appliance deployment.

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Some of the drivers of WAF market includes constant concerns, due to rising instance of web attacks such as cyber theft, surveillance, fraud and harassment in a web network and information security. Apart from this, advanced and automated threats, fraud, and compliance will continue to drive demand for WAF capabilities. Other driver includes increasing use of internet for day-to-day activities and critical operations with the internet penetration rising throughout the world and people posting personal information on the Internet.

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However, negligent deployment, lack of skills and different risk mitigation priorities is expected to hinder the growth of the market in near future. The technical advancement and complexity of WAF is also a growing concern among consumers, as WAF needs to be tuned and updated in line with the evolution of applications.

North America is expected to be the largest market of WAF market. The Majority of Web Application Firewall vendors such as Akamai Technologies, Citrix Systems, Inc. and Fortinet, Inc. are based in North America region itself. However, Europe is expected to witness the highest growth rate followed by Middle East and Asia. One of the major company Barracuda Networks, Inc., based in the USA, has high visibility and a broad range of platform options in the European market.