Northrook, IL -- (SBWIRE) -- 11/07/2019 -- The global Web Content Management Market size to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% during 2017–2022, as per a report by MarketsandMarkets.

Why IoT fueling the growth of web-connected organizations is a key opportunity?

Rapid technological advancements in the field of Internet of Things (IoT) have made life easier through various devices connected with each other through internet. Numerous connected devices, including smart homes, smart TVs, smart phones, and other connected devices, have created various opportunities for enterprises to approach customers through various touch points. Advancements in IoT technology have increased the necessity of managing continually growing content through various platforms and devices. The IoT and WCM integrated solution empowers organizations to provide efficient management of content across various devices present across the globe and to offer customers with personalized experience. The integration of IoT and WCM enabled organizations with innovative ways to market their products and services as well as enabled users to have enhanced online store experience and responsive website experience. Furthermore, integrated solution has empowered organizations with capabilities of predictive analytics along with smart marketing experience through websites, applications, and devices.

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How selection of appropriate WCM service providers is a challenge?

Organizations face an issue of finding an appropriate service provider for the proper implementation of WCM along with existing system of organizations. Organizations face several challenges to find an appropriate service provider who can answer to various issues including, service provider's capability, expertise, and marketing techniques, and quality of work. Organizations are looking for efficient service provider ensure enhanced digital experience for customers across various devices, websites, and channels so that organizations' WCM strategy is in alignment with the marketing strategy.

APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. The large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthening brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.

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The media and entertainment vertical is expected to hold the largest market size during the forecast period in the WCM market. The media and entertainment vertical has experienced transformations in the generation, management, and distribution of content. There has been a substantial need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to offer an online audience with contextual experiences. Moreover, this has increased profitability and enabled employees to access rich media files on a real-time basis. WCM solution offers media and entertainment organization with various benefits such as the extended life of content, centralize location for content management, quick access to the market, and efficient management and publication of content. This trend is expected to grow in the years to come, with the development of innovative technologies such as interactive content services.

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