Expert Brand

Weekend Indulgences Are Not a Cause for Panic

 
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Los Angeles, CA -- (SBWIRE) -- 02/10/2014 -- It happens to the most diligent of eaters every now and again – a weekend of indulgence. Maybe it was a birthday party, or work event, but Monday has come and the scale is calling and guilt is sinking in deep. However, one needn’t jump to harsh self-criticism after a simple weekend away from a traditional diet. A study released by Cornell University has suggested that weekend bloat or a sense of overindulgence can actually be a normal part of the weight loss cycle, and can play an important role in long-term weight management.

New findings show that weight loss occurs mainly during the weekdays advised Brain Wansink, the study’s lead researcher. “It’s less important what happens during the weekends.” This conclusion was reached after researchers examined two different sets of data regarding groups who weighed themselves every day prior to breakfast.

Subjects were divided into three categories: weight losers, weight gainers, and maintainers. It was found that the majority of participants experienced their heaviest recorded weights on Sunday and Monday despite what group they fell in. But people who were able to lose weight in the long-term had a “stronger compensation pattern” after the weekend was over. They managed to lower their weight down to their lowest numbers by Friday, just in time for weekend indulgences.

While this doesn’t give anyone license to go crazy on indulgences over the weekend, it should assuage some of the guilt that can follow a fall off the diet bandwagon due to parties, busy schedules, or simple cravings. The bottom line, Wansink says, is to not get discouraged by the weekends. “Weekdays are when you get stuff done, and it’s time to get back to business” and back on a healthy diet plan.

About Expert Brand
Expert Performance is a vertically integrated manufacturer of Performance Apparel. We have been making products both domestically and overseas for more than twenty years. Expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high quality, functional garments for the active lifestyle, athletic, and sportswear markets. Our line of basic and specialty products cater to the needs of distributors, decorators, and retailers. We are proud to offer profitable opportunities to you, our partner.

For more information, visit Expert Brand’s website at http://expertbrand.com.

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Adam Heimann
Director of Marketing / Media & PR
(786)266-9555
adam@expertbrand.com