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Weight Management in Bulgaria: New Research Report Available at Fast Market Research

Recently published research from Euromonitor International, "Weight Management in Bulgaria", is now available at Fast Market Research

 

Boston, MA -- (SBWIRE) -- 11/25/2014 -- There was a rise in the percentage of Bulgarians suffering from excess weight problems during the review period. By 2013, 40% of the population aged 15-years-old or over was overweight, while a further 19% was obese, up from shares of 38% and 17% respectively in 2008. The majority of consumers in the country thus suffered from excess weight throughout the review period. Weight problems are particularly pronounced among men, largely due to men's stronger intake of alcoholic drinks and accompanying snacks, with 46% of men over 15-years-old being overweight in 2013 and 19% being obese.

Competitive Landscape

United Traders was the leading player in weight management at the end of the review period and accounted for close to 18% value share. This company also saw the strongest growth in value share over the previous year at almost two percentage points. This was thanks to the success of slimming teas, where the company's Regulavit brand dominated with 55% value share in 2013. While Regulavit lost almost two percentage points in value share in this product area, due to a widening range of more affordable brands becoming available, it continues to have the widest distribution in slimming teas. It thus benefited from some consumers switching to slimming teas from more expensive weight loss supplements and "other" slimming products.

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Industry Prospects

There is expected to be widening awareness of the health dangers posed by excess weight and obesity in the forecast period. The government has identified weight problems and unhealthy diets as a key problem area that will be tackled by the National Health Strategy 2014-2020, with a particular focus on childhood obesity. This is expected to raise awareness, although many Bulgarians may be difficult to convince of the need to lose weight. Many of those suffering from excess weight refuse to believe that they need to change their lifestyles, particularly men, and are likely to continue to eat and drink to excess while taking little exercise.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Slimming Products in Bulgaria?
- What are the major brands in Bulgaria?
- What is the market size of Slimming Products in Bulgaria?
- What are the major brands in Bulgaria?
- Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
- Are slimming teas popular in Bulgaria?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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