Boston, MA -- (SBWIRE) -- 06/24/2014 -- Denmark is to an increasing degree developing into a competitive performance culture. For those who have the mental and cultural resources to fulfil the requirements on the labour market, modern working life offers an abundance of interesting experiences. However, at the same time, those who are unable to meet the requirements risk losing out - in the worst case as marginalised passive subjects, living on social benefits year after year. As a consequence of this development, being strong, successful and dynamic is becoming a must and a slim, good-looking body is the perfect symbol of this. It is therefore not surprising that there is an intense media focus on weight, health and good looks and a large number of FMCG products which are positioned to take advantage of this trend, weight management being one example. There is a difference, though, to which extent different weight management products succeed in benefiting from Danish consumers' wish for a slim body. The most successful of the category is meal replacement slimming, which is growing steadily and developing into a mainstream product. OTC obesity, on the other hand, declined strongly 2010-2012 after its introduction in 2009, while weight loss supplements develop weakly, following the overall trend in dietary supplements. Slimming teas and other slimming products like slimming plasters are marginal categories with no great chances of being taken seriously by enlightened mainstream consumers in Denmark.

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Competitive Landscape

Weight management was led by Nupo A/S in 2013 with value share of 38%. Nupo is the leading player in meal replacement slimming, the biggest product area in weight management, and the one showing the most stable growth pattern. Meal replacement slimming is developing into a mainstream product with high consumer trust, a wide consumer base and a distribution in established channels. Since 2012, Nupo witnessed increased competition as Cederroth and Axellus chose to launch their meal replacement slimming products in grocery retailers. This led to a minor decline in Nupo's share.

Industry Prospects

There is no reason to believe that the basic sociological factors underlying growth in weight management will change over the forecast period. "Turn on, tune in, drop out" is definitely a slogan of the past, which is replaced by the new message "Stay fit and be the best." Over the forecast period, this trend will lead to a continued focus on health and good looks, and thus serve as a potential growth driver for all weight management. Predicted to grow by a value CAGR of 8% in constant 2013 prices, meal replacement slimming will benefit the most. This can be explained by the fact that meal replacement slimming is supported by clinical evidence and enjoys higher consumer trust than other weight management.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Slimming Products in Denmark?
- What are the major brands in Denmark?
- What is the market size of Slimming Products in Denmark?
- What are the major brands in Denmark?
- Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
- Are slimming teas popular in Denmark?

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- Inform your marketing, brand, strategy and market development, sales and supply functions

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