Sellbyville, DE -- (SBWIRE) -- 05/30/2019 -- Semi-autonomous vehicles in the automotive electronics control unit market are expected to witness a rapid growth over the forecast timeline owing to the driving assistance features. These vehicles that incorporate the ECUs offer advantages such as critical safety functions, little human input, and better fuel efficiency. The growing demand for the vehicles is being witnessed in several regions such as Europe and North America due to the strong presence of global automobile players.

The adaptive cruise control feature in the vehicles automatically adjusts the speed of the vehicle to maintain a safe distance from the nearby objects thereby supporting the automotive electronics control unit market demand.

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Commercial vehicles are witnessing a rise in the implementation of control units, which is further driving the automotive electronics control unit market growth. Major control unit functions in commercial vehicles, such as trucks and agricultural vehicles, include transition lighting, higher current, and sensing accuracy for smaller loads.

The North America automotive electronics control unit market has experienced a high demand due to innovations in the autonomous vehicle technology. Increasing automated and self-driving vehicle testing projects in the U.S. are driving the automotive ECU market growth. Additionally, favorable government permits for carrying out the test procedures are accelerating the development of automated technologies.

The Asia Pacific automotive electronics control unit market is expected to grow rapidly due to factors such as developments in the automotive industry and increasing requirements of the population for automobiles in countries including China and India. The economies are witnessing a significant growth in the sales of HEVs, further accelerating the ECU demand.

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The 32 -bit controller segment in the automotive electronics control unit market is expected to witness growth from 2018 to 2024. The controller components are mainly deployed in vehicles parts owing to the associated benefits that include lower power requirements and design simplifications.

The conventional control units integrating 8-bit and 16-bit controllers have complex designs as compared to the advanced 32-bit options. Several automotive functions are supported by innovative controllers such as power tool processing, in-vehicle transmission, and modified engine management. Additionally, the trend of ECU miniaturization that lowers hardware costs and simplifies the design is further driving the automotive electronics control unit market.

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Companies operating in the global automotive ECU market include Bosch Group, Denso Corporation, Delphi Technologies, Hyundai MOBIS, Hitachi Automotive Systems, Altera Corporation, Texas Instruments, Lear Corporation, Johnson Control, Panasonic Corporation, Voxx International Corporation, and Calsonic Kansei Corporation. The participants are increasingly adopting low-pricing strategies to cater to the major OEMs and create entry barriers for new players in the automotive ECU market. These companies are developing a competitive cost structure by increasing the product efficiency and minimizing the market complexity.

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