Valley Cottage, NY -- (SBWIRE) -- 06/21/2019 -- Nowadays, the basic need for cleanliness is high among people, worldwide. Thus, there has been a significant increase in the demand for household cleaning products, globally. The growth of such household care products in the market is evident with their popularity among consumers. The appeal of household care products among consumers is primarily driven by convenience, disposability, and ease of use to clean surfaces all around the home. Household care wipes are one such product that offers hygiene and allows the consumer to perform daily tasks in significantly less amount of time. Companies in the household care wipes market are providing a variety of products for both, regular and scrubbing surfaces. Moreover, companies are adopting advanced wipe technology to offer convenient solutions, along with developing a botanical alternative to conventional household care wipes for their end-use customers, globally.

The rapidly growing hygiene trend, new product launches, increasing demand for all-purpose disinfectant household care wipes, steadily growing digital platforms to distribute products directly to end-use consumers, and companies expanding their eco-friendly cleaning product lines by introducing biodegradable cleaning wipes are the main factors that are expected to shape the growth of the household care wipes market in the coming years.

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Additionally, retailers are increasingly launching their brands to stand out from the competition in the quest of being a powerful brand differentiator. Also, the rising emphasis on do-it-yourself and the growing demand for clean label products when it comes to cleaning with a substance made from recyclable chemicals and renewable resources are some other factors expected to fuel the growth of the household care wipes market during the forecast period. However, green household care wipes are more expensive as compared to the conventional products available in the market, owing to the high cost of technology needed to develop green label household care wipes, which may hinder the growth of the household care wipes market during the forecast period.

Household Care Wipes: Market Segmentation

On the basis of product type, the global household care wipes market has been segmented as –

Floor Wipes
Cleaning/ Disinfectant Wipes
Electrostatic Wipes
Mops
Glass/ Furniture Wipes
Others

On the basis of sales channel, the global household care wipes market has been segmented as –

Hypermarkets/Supermarkets
Specialty Stores
Multi-brand Stores
Online Stores
Independent Small Stores

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Household Care Wipes Market: Key Players

Some of the key players operating in the global household care wipes market are The Clorox Company, Procter &?Gamble Corporation, Weiman Products, LLC, Colgate-Palmolive Company, Seventh Generation, Rockline Industries, Amway, Nice-Pak Products, Inc., S. C. Johnson & Son, Inc., Method Products, pbc, Reckitt Benckiser Group PLC, 3M Company, and others.