Pune, India -- (SBWIRE) -- 04/26/2018 -- The wine packaging market has seen growth over a period of time. The growth is attributed to the changing lifestyles, increasing purchasing power which leads to change in preferences. There is a change in the beverage preference by the younger customers which fuels the market for wine packaging. Furthermore the increased demand for locally produced wines has gone up due to the change in such preferences which guides the market for packaging. There is also a change in the traditional form of packaging of wines which has resulted in investment in the packaging industries to bring about better and attractive packaging solutions.

There is seen an increasing demand for alcoholic beverages across the globe. North America and Europe are major consumers of such beverages. However latest trends bring out that Asia Pacific has emerged as a leading producer and consumer of wine and other alcoholic beverages. This has induced the demand for packaging for the same. The trend has also changed due to increasing youth population in the region which has led to the increased consumption of such beverages.

The market has also seen developments and investment by manufacturers and wine companies. The launch of organic wines and fruit wines (without alcohol content) have spiked the market for wines and its packaging. Manufacturers of food and beverage products are actively adopting glass bottles as their packaging solutions, as these bottles can keep the product intact and retain its flavour over a long time period. Being diffusion-resistant, glass bottles have also been considered as vital containers for storing volatile compounds, highly-reactive detergents and bleaching agents. Such products are predominantly used by consumers in the form of pharmaceuticals, domestic surfactants, and cosmetic goods. This is expected to fuel the demand for wine packaging.

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Key Players

Ardagh Group, Global Package LLC, Ball Corporation, Owens-Illinois, Inc., Verallia France, Amcor Ltd., Haldyn Glass Ltd., Smurfit Kappa Group, Gerresheimer Moulded Glass GmbH, and Owens-Illinois, Inc. are some of the prominent players at the forefront of competition in the global wine packaging market and are profiled in MRFR Analysis.

Global Wine Packaging Market - Competitive Analysis

There has been various changes in the way wine is packaged and sold. Due to the increased popularity, the packaging companies such as Ardagh Group, Global Package LLC, Ball Corporation, Owens-Illinois, Inc., and others invest heavily in the aesthetic values, material and unique price points.

In November 2017, IPL Packaging launched new techniques, and materials which are expected to push the boundaries of luxury wine packaging in order to tap the fast changing consumer perception. In this way, IPL Packaging has been able to create packaging for several Treasury Wine Estates (TWE) brands that require packaging and represents the luxury wine market.

There are various alternative packaging available for branded wine offerings. In contrast, the beverage carton (TetraPak, SIG) is favoured by price-sensitive wine consumers purchasing economy variants. The other developments such as introduction of smaller and convenient packaging of 150-180 ml and 330 ml. This has revolutionized the wine packaging format and has also come new price points.

Global Wine Packaging Market - Segments

Global Wine Packaging Market is segmented in to 4 Key dynamics for an easy grasp and enhanced understanding.

Segmentation By Container : Comprises – Glass bottles, plastic bottles, bag in box container and others

Segmentation By Bulk Packaging Type : Comprises – IBCs, Flexitanks, Drums others

Segmentation By Bulk Packaging Type : Comprises – Natural corks, aluminum screw caps, synthetic corks, and others

Segmentation By Regions : Comprises Geographical regions - North America, Europe, APAC and Rest of the World

Global Wine Packaging Market - Regional Analysis

North America is expected to witness the fast growth of wine as the people in the region are more inclined towards alcoholic beverages. The demand for wine packaging in the region is also expected to be driven, owing to factors such as demographic shifts and increase in global population. In US, demand for wine packaging will increase as new alternate packaging will continue to outpace rigid types of packaging.

U.S. and Canada both contribute largely to the market size of wine packaging in the North America. The consumption of wine across all price points along with investment in packaging of the same. The region has seen introduction of various types of packaging such as single, goblet pack, and others. This has induced the demand packaging materials across wine packaging companies.

Furthermore Asia Pacific has emerged as a fast growing market for wine packaging. Lately with increase in youth population and popularity of alcohol consumption, there has been an expansion in the packaging industry catering to the wine industry. On account of favorable socio- economic factors such as changing eating & drinking habits, higher purchasing power, urbanization, increasing health consciousness, India has witnessed an increase in demand for wine.

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