Lewes, DE -- (SBWIRE) -- 08/17/2016 -- Report forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.

Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.

The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.

The market is divided into the following segments based on store formats:
- Speciality stores
- Mass merchandisers
- Online

According to the report, one of the key drivers for market growth will be increase in sales during festive seasons. Winter festivals are considered to be of prime importance for the market sales where consumer spending on products, including winter clothing and footwear, increases significantly. December is considered to be the most celebrated time of the year for consumers in Europe, with festivals like the Christmas and Thanksgiving. Consumers in countries like Germany, France, the UK, Austria, and Belgium spend heavily on Christmas shopping. For instance, in 2014, Germany recorded Christmas sales of approximately $3 billion while France recorded $1 billion.

Further, the report states that one of the major challenges against the market growth will be dependency on climatic condition. One of the major challenges faced by vendors in the market at large is the dependency on climatic conditions. Heavy snowfall, hurricanes, or other severe weather events in areas where the retail stores are located may decrease customer traffic and reduce the sales and profitability. If severe weather conditions force the closure of or disrupt operations at the distribution centers, it could incur higher costs and lead to prolonged time to distribute products to the retail stores, wholesale customers, or e-commerce customers. Such extreme weather conditions can adversely affect the business, financial condition, and results of business operations of vendors.

Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the winter wear market in Europe: C&A, H&M, Inditex, Marks and Spencer, Primark, and Wal-Mart.

Other Prominent Vendors in the market are: Adidas, Amazon, American Eagle Outfitters, Arcadia Group, ASOS.com, Benetton Group, Debenhams, El Corte Inglés, Espirit Holdings, GAP, Kering, LVMH, Mango, Next, Ralph Lauren, and TJX.

Market driver
- Increase in sales during festive seasons
- For a full, detailed list, view our report

Market challenge
- Availability of counterfeit products
- For a full, detailed list, view our report

Market trend
- Marketing tactics and social media
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 54 pages and 34 Exhibit "Winter Wear Market in Europe 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, EU profile, Market segmentation by product category, Segmentation by store formats, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/winter-wear-market-europe-2016-2020

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