Boston, MA -- (SBWIRE) -- 10/06/2014 -- World Cigarettes New Zealand focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in New Zealand, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
Along with its Antipodean neighbour, the New Zealand market is in long term decline, having contracted by 54% since 1990 with per capita consumption down to 489 pieces. The country has yet to follow its neighbour with the introduction of plain packaging but plans are on the table for this but are being held back by concerns about legal challenges in Australia.

Market leader BAT owns four of the top five brands in Pall Mall, Holiday, Benson & Hedges and Freedmon. Imperial's JPS ranks third and is gaining share.

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Companies Mentioned in this Report: British American Tobacco (Australasia) Ltd, Imperial Tobacco New Zealand Ltd

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