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World Cigarettes Nigeria - New Market Study Published

Recently published research from ERC, "World Cigarettes Nigeria", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 10/02/2014 -- World Cigarettes Nigeria focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Nigeria, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
The 17 billion piece Nigerian duty paid cigarette market has more than doubled since 1990 as the profile of the non-duty paid sector has declined. Although it still accounts for almost 25% of overall sales this is substantially lower than at its 2000 peak of 81.4%.

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All the major multinationals are present but it is BAT which dominates the market via its local subsidiary; the company held 84.1% of the market in 2012, down from 90% in 2000.

Smoking prevalence is relatively low with just 8.7% of adults smoking, down from 10% in 1990. Only 1.7% of Nigerian women smoke.

Companies Mentioned in this Report: British American Tobacco (Nigeria) Ltd, International Tobacco Company Ltd

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