Fast Market Research recommends "World Cigarettes Russia" from ERC, now available
Boston, MA -- (SBWIRE) -- 09/19/2014 -- World Cigarettes Russia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Russia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The Russian cigarette market is huge, amounting in 2012 to 365 billion pieces, equivalent to 2,560 pieces per head. Premium cigarettes only account for around 14% of the market with most sales being in the low priced (30%) and very low priced (also 30%) sectors.
JTI's sales in Russia are estimated at almost 135 billion pieces in 2012 equivalent to a 37% share. The company's presence in this market has seen substantial growth, following its 2007 takeover of Gallaher which had owned Liggett-Ducat. This lifted JTI's share to 35.4%, a position which it has strengthened since. JTI has the leading two brands: Winston and LD, with PMI's Bond Street and BAT's Kent taking third and fourth positions in 2012.
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Companies Mentioned in this Report: Japan Tobacco International Russia, Philip Morris Russia, British American Tobacco Russia, Imperial Tobacco Sales and Marketing LLC, OJSC Donskoy Tabak
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