Pune, India -- (SBWIRE) -- 09/19/2018 -- Market Overview:
The baby food and drinks market is accruing rapidly, worldwide, mainly due to the convenience these products offer.  In today's hustle-bustle of life with a growing number of working mothers; baby food and drinks are proving to be a boon, providing convenience and quality. The baby food sector is one of the promising segments in the global food market.

Additionally, the market is driven by the developments in the downstream markets or distribution channels. The rise in disposable income and demand for high-quality products is another key driving force acting as a tailwind to the market growth. Furthermore, the market is significantly promoted by the growing number of working women, increasing birth rates and high demand for prepared food in emerging markets such as markets in the APAC region.

Furthermore, the trends substantiating the market growth include, increasing awareness towards adequate nutrition, food safety concerns, and rising urbanization. global standard and tighter regulations imposed on the production and formulation of baby food & drinks prompts further innovations in a wider range of flavors, textures that can cater to various eating occasions.

On the other hand, declining birth rates, popularizing home cooking food through government initiatives are some of the factors acting as a headwind to the market growth restraining the growth of the market. Nevertheless, use of advanced technologies, innovations in baby food products and substantial investments in the emerging economies are expected to support the market growth to an extent.

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Top Key Players Analysis:
The market appears highly fragmented mainly due to a range of similar products, as a result of constantly changing consumer demands and preferences. Also, the presence of numerous players having regional and global presence marks this market as competitive as well. This further encourages players operating in the market to compete based on price, quality, innovation, reputation, and distribution.  Some brands have outlined plans to widen the penetration of their products to keep them longer in the market.

Some of the leaders driving the global baby food and drinks market include Kraft Foods Inc. (US), Abbot Nutrition (US), Arla Foods (Denmark), Nestlé S.A (Switzerland), Beingmate Group Co. Ltd (China), Danone (France), Danalac (Switzerland, and Mead Johnson Nutrition (US).

Industry/ Innovation/ Related News:
September 07, 2018 – The International Organization for Standardization (ISO) announced the development of a series of standards that verify ingredients contained in infant formula further addressing consumer health and fair food trade practices. The new ISO infant formula ingredient standard adds to series enforcing baby food safety

July 16, 2018 – Sprout Organic Foods/ Sprout Foods (US), one of the leading global independent infant nutrition company, post to the launch of a line of new plant-based protein purees and snack products for babies and toddlers in February 2018, has now launched the world's first feeding app for babies on Amazon.

The app named as "Eat & Sing with Sophie Sprout," is an Amazon Alexa expertise that helps parents to make eating healthy foods more fun for their kids. The new Amazon audio skill, parents can now ask for songs and sounds that help make mealtime engaging and exciting for babies and toddlers, without the use of screens on smartphones and tablets.

Market Segmentation:
The MRFR analysis is segmented into four key dynamics for the convenience of understanding;

By Types:  Baby Milks, Baby Cereals & Dry Meals, Baby Meals, Finger Foods, and Baby Drinks, among other Baby Foods.

By Ingredients: Dairy, Fruits & Vegetables, Grains, and Meat among others.

By Packaging: Can, Box, Sachet, Mason Jar, and Bottle, among other packaging types.

By Regions: North America, Europe, APAC and the Rest-of-the-World.

The subsegment - baby cereals account for the dominating segment by types followed by baby drinks owing to the availability of various flavors in these product categories.

The subsegment - dairy accounts for the largest segment by ingredients in terms of the market share owing to its broad range of product applicability including infant formula.

The subsegment - box is leading the market by packaging types owing to its extensive use.

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Geographical Analysis:
Once, the fastest growing segment in the well-developed regions such as North America and Europe, today, is booming in the Asia Pacific. The Asia Pacific region holds the hegemony over the global baby food and drinks market followed by North America. Major countries such as India and China alongside other APAC countries have a high birth rate, therefore demonstrating the highest consumption of baby food and drinks, markets in these countries foster the market growth in the region.

North America and Europe region account for the second and third dominating markets respectively, holding a considerable market share. However, the low birth rate observed in these regions are expected restrict the market growth of baby food and drinks in these regions.