New Healthcare research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 06/23/2014 -- Owing to other key innovations in 2012 and 2013, manufacturers are intensifying their efforts to generate added value in a mature category. However, none of the major distribution channels, the grocery retailers (leader in volume but not in value) and chemists/pharmacies (51% of the value sales) posted interesting performances in 2013. The former channel bears the brunt of a strong price erosion and private label encroachment. In the latter, in spite of the added value of growingly sophisticated products for feet and blisters and liquid plasters, sales did not take off. In both channels, given consumers are increasingly on a budget, only the most basic products recorded appreciable volume performance in 2013 due to the growing price sensitivity of consumers.
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In a concentrated competitive landscape, Laboratoires URGO led the pack in wound care with a value share of 33% in 2013. It maintains its dynamism in terms of innovation, with positive results for the recently launched UrgoStart and Urgo Cicatrices during the last couple of years of the review period. These two premium products help to add value to its sticking plasters/adhesive bandages division, as the company widely promotes the improved efficiency of its recent technological advances, notably in removing post-wound scars and being more appropriate for patients suffering from other health complications, such as diabetes and ulcers. Laboratoires URGO also slightly progresses thanks to Urgo Filmogel, the leader in liquid plaster for deep cracks, nonetheless has to face the aggressiveness of a new entrant, namely Nexcare (3M) with its Skin Crack Care brand variant in 2013 - included in 'others'.
According to a marketer, "in spite of a high level of innovation, wound care is not an extensible category". Sophisticated novelties can temporarily fuel sales in wound care, nonetheless, the category will continue to suffer from the cannibalisation of sales in chemists/pharmacies by grocery retailers. According to a manufacturer, there is still room for a further transfer from chemists/pharmacies to supermarkets/hypermarkets. Nonetheless, brands available in the former channel benefit from an asset: Better consumer loyalty, while brand equity is much weaker in grocery retailers. In supermarkets and hypermarkets, consumers spot the type of wound care they need (blister, burning, liquid plaster, basic...) thanks to A brands on the shelves and then often switch to a private label equivalent - if it exists.
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wound Treatments in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Wound Treatments in France?
- What are the major brands in France?
- What novel technologies are being used in sticking plasters/adhesive bandages?
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