Boston, MA -- (SBWIRE) -- 04/22/2014 -- As in other consumer health categories, wound care showed low innovation in 2013. This category has traditionally been less active in terms of introductions and company activity. Most of the efforts are focused on points of sale with weak education to consumers about benefits and types of products. The small category size makes inefficient any investment in mass advertising. Because of the increasing problems in guaranteeing product availability, dynamism was even lower in 2013. Such market...
Euromonitor International's Wound Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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