Newark, NJ -- (SBWIRE) -- 12/19/2013 -- Small businesses are learning to harness the power of social media to brand themselves, conduct research and make important connections. WPamplify is pleased to announce its latest informative blog offering the Basics about Using Social Media to Market Your Business.

WPamplify explains the major difference between a personal social media account and a business one. A company needs to have a professional approach with a distinctive voice. The key is to connect with customers and associates based on business offerings rather than a personal agenda. The way a business is represented on social media enhances its branding efforts.

Content is royalty but businesses need to offer something more to get noticed amidst the online din. WPamplify outlines the relevance of including images, surveys and video in social media postings. A well-developed approach includes content and links along with complementary images and video to further explain the content. Social media is about interacting, making connections and offering something interesting.

Everyone on a business team needs to get involved in social media efforts. WPamplify discusses how to encourage associates to engage in social media and become active participants in current marketing campaigns. From Facebook to LinkedIn, businesses discover the social media moguls to connect with so they can spread the word about their offerings.

About WPamplify
WPamplify (http://www.wpamplify.com) is a website marketing solution for small businesses using WordPress. WPamplify combines search engine optimization, lead generation and webmaster support into one easy package.