Rockville, MD -- (SBWIRE) -- 06/26/2018 -- The global market discussion on Yoga Mats can be found in an upcoming report titled "Yoga Mats Market Forecast, Trend Analysis & Competition Tracking - Global Review 2018 to 2027". Growing health and fitness concerns among individuals are encouraging individuals to invest in physical activities such as Yoga. Nearly 2 billion people in the world practice yoga daily to maintain their physical health, mental health, and improving athletic performance. As yoga is becoming popular among individuals across regions, international government organizations such as United Nations General Assembly declared June 21 as the International Yoga day.
Increasing participation of individuals in Yoga has translated into a spurt in sales of merchandise and apparels for customer's convenience. Banking on the growing requirements of the customers, leading manufacturers such as Tomuno and Manduka Pro are concentrating on incorporating safety and comfort features. In addition, these companies are focusing on offering enhanced gripping capabilities by utilizing premium quality rubber extracted from natural resources. Major companies are focusing on offering comfortable, safe, and biodegradable Yoga mats to offer improved customer experience to the customers.
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Slip Resistance, Self-Cleaning Features, and Odor-Resistance: Innovative Technological Solutions to Craft Novel Growth Opportunities
In order to pace up with the growing requirements of the potential customers, leading companies are narrowing their focus towards developing Yoga mats equipped with advanced technological features. For instance, a Yoga mat company – Blank Yoga is focused on developing a range of self-cleaning Yoga mats. These mats are equipped with antibacterial technology, which utilizes antimicrobial silver salts that make the makes the Yoga mats permanently resistant to odor, bacteria, and germs.
Besides leveraging novel technological solutions, Yoga mat companies such as Hejhej-Mats is narrowing their investments towards developing Yoga mats that are composed recycled foam to incorporate the highest level of comfort and stability to the customers. The top-most layer incorporated in the Yoga mats have been approved by the healthcare industry and offer the customers with enhanced cushioning, neutral smell, and super slip resistance features.
Focus on Eco-Friendly and Biodegradable Production to Influence Manufacturing Decisions
As Yoga-enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services, major companies such as Manduka and Tomuno are diverting their focus towards utilizing components that dispense low emissions levels during the manufacturing process. Moreover, stringent government regulations across regions have compelled manufacturers to invest in environment-friendly components for developing Yoga mats. To align with the stringent government regulations, Yoga mat manufacturers are shifting their focus from utilizing PVC materials to thermal plastic elastomer (TPE) materials.
For instance, major performance yoga mat companies such as Dragonfly Yoga are diverting their investments towards developing eco-friendly and lightweight Yoga mats to offer biodegradable and eco-friendly solutions. The company utilizes thermal plastic elastomer as an alternative to PVC in order to offer UV-resistance, latex-free, recyclable, and phthalate-free Yoga mats. In addition, incorporation of the TPE components in the Yoga mats also offers water-proof and skid-proof features.
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Mats Available at Reasonable and Discounted Prices through Online Portals to Intensify Demand
Rapid advancements in technology have led individuals to prefer making online purchases. Major companies are focusing on benefiting through the e-commerce portals by offering their products and services to customers beyond the geographical bounds. In order can broaden their customer base, both small and major companies are focusing on offering their products and services through e-commerce platforms such as eBay.com, Amazon.com, pepperfry.com, Yogaoutlet.com, and Snapdeal.com.
Yoga mat companies such as Manduka, Jade Fusion, and Tumuno are banking on the opportunity and offering lucrative deals for Yoga equipment and apparels at discounted rates through online portals. Through offering premium quality Yoga mats to customers across regions, leading companies are focusing on improving their brand identity and expanding the customer base. Through implementing various pricing analysis, major companies are focusing on highlighting innovative and novel products and boost sales.
Yoga Studios across Countries in Asia and Europe to Encourage Customer Purchase Decisions
With the increasing number of Yoga studios cropping up in China, demand for Yoga mats will continue to escalate in the country. Capitalizing on the growing popularity of Yoga among citizens of China, leading companies such as Lululemon are concentrating on offering reversible Yoga mats to offer comfort and safety while practicing various types of Yoga. The company is offering these Yoga mats at reasonable and discounted prices to the customers to establish their brand identity and improve their position in the competitive market.
As most of the Yoga studios are based in various countries of Asia and Europe, demand for Yoga mats will continue to intensify in these regions. Increasing number of Yoga studios in Thailand, Sri Lanka, India, Bali, and China has encouraged individuals to practice Yoga and incorporate a healthy lifestyle.
Key manufacturers identified in the global market of Yoga mat include Tomuno, Manduka Prolite, Jade Fusion, and PrAna Revolution.
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